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PROJECT PROFILES


PROJECT PROFILE PROMOTION


The pool at The Spa at Trump has a view over the Chicago River


SUPPLIER SHOWCASE


WE TAKE A LOOK AT PROJECTS FROM WTS INTERNATIONAL, GRAVITY/TOTAL GYM AND PRECOR


OPULENT WELLNESS CLIENT: TRUMP HOTEL COLLECTION, US SUPPLIER: WTS INTERNATIONAL


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ocated in the heart of Chicago, US, alongside the Chicago River, Trump International Hotel & Tower Chicago welcomes guests into the lap of luxury. Within this 92-story residential tower, developed by


Trump Organization, lies Trump International Hotel & Tower Chicago, with floors 14–27 encompassing the hotel. The 2,140sq m (23,000sq ft) The Spa at Trump is on the


14th fl oor and offers active travellers and residents a well- balanced environment in which to enhance their wellbeing. Within the Spa at Trump, the health club offers cutting-edge CV equipment with individual TV monitors and iPod docking stations, and weight training equipment, all by Technogym. The club’s layout provides users with breathtaking views of


the city known as ‘The Heart of America’. In addition to the gym facilities, hotel guests and members can take advantage of experienced personal trainers, two spacious studios offering an extensive range of group and individual fi tness classes, and a 23 x 7m heated swimming and lap lane pool overlooking the Chicago River. Men’s and women’s changing areas provide members and guests with complete personal amenities, deluge showers, and both steam and sauna facilities. The Spa at Trump provides an exclusive membership through its signature Spa Attaché, which includes access to the Trump


Health Club Chicago. Membership gives access to the gym, pool and group exercise classes, as well as 20 per cent off spa services (Monday–Thursday). It also includes a new member PT session and Polar Body


Age health assessment. Also on offer are some complimentary member services: a one-hour suit press and shoe shine, overnight workout laundry services, personal locker, towels and toiletries, and use of hairdryers, straighteners and curling irons. Complimentary workout attire is also available (shorts and T-shirt), as well as the loan of iPods and headphones. As an invisible support structure, WTS International works


with the Trump Hotel Collection to uphold the essence of its brand standards and vision for its guests/members in Chicago. In partnership with Trump Hotel Collection, WTS developed the conceptual vision for the health club by capturing and amplifying the hotel’s distinctive characteristics, thereby differentiating the facility from its competitors and forming a platform on which the promotional efforts could be built. In addition to the conceptual development, WTS provided design review services including assisting in the layout, location and characteristics of the health club. Once the club had been designed to optimise the guest and


member experience, WTS provided pre-opening services, defi ning the proper operational format for launch. Following the completion of all concept development, design review and pre-opening services, WTS now provides complete day-to- day operational services – including fi tness programming and membership services and sales – for the Chicago club. For more information: www.wtsinternational.com


88 Read Health Club Management online at healthclubmanagement.co.uk/digital November/December 2013 © Cybertrek 2013


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