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ADVERTISEMENT PROMOTION LIFE ACHIEVERS


Achieve Lifestyle’s partnership with Gladstone is enabling the trust to run a more effi cient service for its customers


The trust has adopted the Gladstone Management Console, which is helping it to streamline its computer operations I


n April 2012, Achieve Lifestyle took over the operation of two established leisure centres from Runnymede Borough Council:


Addlestone Leisure Centre and Egham Leisure Centre. Addlestone opened more than 20


years ago and Egham almost 40 years ago, and when we came on board, both sites had been working with Gladstone Health and Leisure for several years: Addlestone for fi ve and Egham for about 15. As a leisure trust, part of


our remit is to deliver value for money, so at the time of the transfer we undertook a review of all the major software providers on the market. However, despite prices going up at Gladstone, we found that it was more cost-effective to stay with them and upgrade than to go with another provider, as their products were well suited to our business model. Plus, we were aware they were pursuing a number of innovations that we


October 2013 © Cybertrek 2013


felt had potential to benefi t our business in the longer term. Since the transfer, business at


Addlestone and Egham has gone from strength to strength – so much so that we’ve recently been able to invest in an upgraded software package. By introducing a number of new Gladstone products, such as Learn2, Join@Home and Contact Manager, we can now keep up with our customers’ expectations in


terms of both our online services and social media interactions. The trust has also adopted the


Gladstone Management Console (GMC): a browser-based tool that allows certain administrative tasks, such as direct debit, to be run outside of the core Plus2 product. Running direct debit in this way is far faster than through Plus2. The GMC also allows us to create a streamlined customer database by archiving old data: unwanted member, confi guration and transaction data is removed from the live system and onto a separate database, where it’s retained for reporting or retention analysis. The GMC is much easier to


navigate than the old system, with more specifi c reporting options, helping our managers to better understand business trends and take advantage of market segmentation.


With the GMC, direct debit runs are much faster


Hazel Aitken, chief executive of Achieve Lifestyle


FOR DETAILS, VISIT WWW.GLADSTONEMRM.COM OR CALL +44 (0)1491 201010 Read Health Club Management online at healthclubmanagement.co.uk/digital 45


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