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HEALTH CLUB AWARDS


Members’ CHOICE


A


gala dinner on 24 September marked the high point of this year’s Members’ Choice Health Club Awards


competition. This is the third year the competition has been run, and the ceremony – in partnership with Health Club Management – once again took place on the first night of LIW. The competition is unique, as it is


members’ ratings alone that decide which sites are shortlisted and ultimately who wins. This year, a total of 400 entries came from a mixture of small independents, public leisure centres, hotel clubs and some of the best known brands in the industry – with 40,000 club members completing an online survey rating their clubs on the quality of facilities, customer service and value for money.


The National Motorcycle Museum


played host to the black tie event, which was attended by over 300 guests and hosted by TV presenter Mark Durden- Smith. Durden-Smith addressed the audience saying: “These awards are regarded so highly because the judges, all 40,000 of them, are your harshest critics. They are the front line. They experience your facilities and services on a daily basis and so are in a unique position to assess your performance.”


Battle of the budgets Clubs did battle in 14 regions around the UK. Each region was split into three categories – Budget, Mid Market and Premium – to ensure facilities competed against their peers locally. The regional budget categories saw


notable successes for both the Fit4less and Fitness4Less groups, with the latter taking fi ve regional golds as well as the Best Budget Chain award. Marketing director Emma Edwards comments:


“To receive such a ringing endorsement from our members is the best possible reward for all the hard work and


The third annual Health Club Awards took place alongside LIW in September. We report on the event and hear from some of the winners


enthusiasm that every member of our team puts into making Fitness4Less such a success. We’re delighted that so many of our clubs achieved outstanding results when pitched against some of the industry’s biggest players.” Fit4less, part of énergie Group, took


silver in the Budget Chain category and collected six regional golds, including Best Budget Club in London for its Kilburn franchise. Peter Croney, head of franchise recruitment and marketing at énergie, says: “We’re delighted to have achieved such great success across the énergie Group again this year. Well done to each and every franchisee. Awards across the health and fi tness industry are increasingly important to help drive standards and recognise excellence where it’s deserved.” Another big winner on the night in


the Budget division was Xercise4Less, which won gold in the North West and Yorkshire & The Humber. CEO Jon Wright says: “We’re delighted to have been winners at a time when we’re investing in substantial expansion. It shows our model is working well and


Liz Terry with People Award winner Steve Macis, and the Livingwell team celebrates its awards with Mark Durden-Smith 30 Read Health Club Management online at healthclubmanagement.co.uk/digital November/December 2013 © Cybertrek 2013


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