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LIW REVIEW


Escape’s new functional training range is designed to be less intimidating


BILT by Agassi and Reyes


– precision-engineered resistance equipment to help users safely and effectively reach their training goals. The brainchild of tennis legend Andre Agassi and his coach Gil Reyes, the machines are designed to allow for high-intensity muscle isolation, helping build strength safely and without injury. BodyFire announced the launch of


two nutritional supplements, Hades and Hella – pre-trainer, fat burning supplements named after mythological gods and targeting men (Hades) and women (Hella). Body Plus Nutrition – a fresh


ready-meal service tailored to gym goers and focused on offering healthy,


The brainchild of tennis legend Andre Agassi and his coach Gil Reyes, BILT machines allow high-intensity muscle isolation, building strength without injury


pre-packaged, portion-controlled ready meals – also launched at the show. CYBEX launched the 790T treadmill,


a new ‘performance plus’ commercial treadmill with speed levels programmed to reach 15.6mph (25kph) and a maximum incline of 20 per cent. It also launched the Big Iron glute ham/reverse hyper-extension bench to the UK, part of the Big Iron series of racks and benches. Escape Fitness launched its new


functional fi tness equipment range, designed and manufactured to be less intimidating, more fun and more appealing to all. Items include TiyR – a soft but heavy oversized tyre – and GripR steel sandbags. FitQuest was launched by MIE


Medical Research – a new three-minute fi tness testing concept that involves


Ga. Itatiis essimiliatis perit, ipit as si del eumque nonemquias


62


Life Fitness Discover consoles offer swipe technology touchscreens


Read Health Club Management online at healthclubmanagement.co.uk/digital


standing on the FitQuest platform, which measures human performance over seven different parameters and allows progress to be tracked over time. FreeMotion introduced its brand new


LIVEAXIS cable-based strength training system, with progressive resistance to ensure muscles stay at optimum activation throughout every movement. Its ‘live-sliding’ pulley technology allows you to activate multiple muscles on one machine, and instantly change the point of activation, just by moving position. GANTNER launched its fi ngerprint


ID stations to the UK market, which can be easily retrofi tted into clubs and which help eliminate member fraud caused by card sharing and swapping. Gladstone Health and Leisure


debuted Communicate at LIW – a new software programme designed to improve and drive digital interaction with new and potential clients – as well as new mobile app Mobile Pro, which enables customers to book and pay on


November/December 2013 © Cybertrek 2013


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