This page contains a Flash digital edition of a book.
PROJECT PROFILES


SECONDARY REVENUE STREAM CLIENT: DAVID LLOYD LEISURE SUPPLIER: GRAVITY/TOTAL GYM


David Lloyd Leisure introduced Total Gym GTS machines to enhance its functional resistance training offer for members D


avid Lloyd Leisure (DLL) has recently launched GRAVITY Group Training at its club in Kensington, London, having installed four Total Gym GTS machines at the facility. Total Gym offers members


an effective, functional, instructor-led workout that can be charged as either small group or one-to-one personal training. This is the fourth DLL club to introduce Total Gym


equipment, coinciding with launches at DLL locations in Luton and Worcester – each of these clubs also installing four Total Gym units – and following on from a pilot at DLL’s Chigwell club, where the equipment was installed in April 2012. With a comprehensive functional equipment offering on the gym fl oor already in place, DLL wanted to trial GRAVITY as a way of adding functional resistance training to the studio timetable. The Chigwell club has already seen good returns on its


investment, as well as high member satisfaction levels in response to the studio-based classes, which are charged as six-week courses. It has 77 members signed up to a GRAVITY programme, with 20 sessions timetabled each week. GRAVITY’s functional programming can train sports-specifi c


movements for better performance and is also extremely effective as a fat-burning and strengthening class – a blend that fi ts very well with the DLL member profi le. By harnessing the user’s own bodyweight as resistance, a huge number of exercises can be performed, and diffi culty can be adjusted to suit anyone from athletes to people with limited mobility. In many cases, these diverse groups can even join in the same class, simply varying the angle of the equipment’s glideboard to match their ability. “Total Gym is a deceptive looking piece of equipment. I thought


it would be quite tame compared to the intense full-body sessions I normally do, but within the 30-minute taster session I was starting to feel like I needed to sub out!” says Jason Sheard, sports manager at DLL Kensington. “The ease with which the Total Gym can be adjusted meant I didn’t even catch my breath between exercises. It’s an excellent piece of equipment that has to be tried to understand how good it is.” The Kensington, Luton and Worcester clubs will use the


same model as has proved successful at Chigwell. On top of monthly membership, members can choose from two packages: either six weeks of one hour a week, or six weeks of two 45-minute sessions each week. “We’re always looking for ways to enhance our members’


experience, and GRAVITY Training at David Lloyd Chigwell has already proved very popular among our members,” says Rob Beale, head of sports, health and fi tness at David Lloyd Leisure. “We’ve just had four more instructors trained up to deliver more GRAVITY sessions and offer more courses for members to sign up to. Rolling out the concept to our clubs in Kensington, Luton and Worcester was an easy decision.” With GRAVITY programming available for sports-specifi c


workouts, post-rehabilitation, high intensity interval training (HIIT), pilates and strength training, there’s huge scope for expanding the group class offering, as well as launching one-to-one PT sessions on the Total Gym equipment. With Total Gym’s foldable design,


The glideboard angle is easily changed 90 Read Health Club Management online at healthclubmanagement.co.uk/digital


four machines can be stored at the back of a studio with a footprint of just 0.5sq m and rolled out to transform the space into a GRAVITY Studio when needed. For more information: www.gravityuk.net


November/December 2013 © Cybertrek 2013


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100