This page contains a Flash digital edition of a book.
OLYMPIC LEGACY Elm Tree Project X


urban sports sessions such as skateboarding, BMXing and scootering at a dedicated facility in Stockton-on-Tees. Prior to its development, young people would take to the streets to practise their skills and tricks, resulting in complaints from local residents who were concerned about anti-social behaviour, inappropriate use of facilities and general safety. As a result, a group of forward-


E


thinking young Stockton residents launched a campaign lobbying the police and local authority to help them develop a dedicated outdoor skate facility – and the result was Project X.


“Police have reported anti-social behaviour connected to urban sports has been totally eradicated”


Project X received vital support


from Elm Tree community centre, which enabled the group to offer indoor sessions as an interim measure until the outdoor park was built. In addition, it allows Project X to offer activities during winter months when the outdoor facilities are less accessible. With funding from the Sported


Foundation, Project X has built portable ramps for its indoor skate park, rather than loan them from the council. Not only does this mean that Project X can continue to enjoy the safety of an indoor, staffed facility in winter, but it also helped the group be independent, relying only on the space provided by the community centre. Elm Tree community centre


manager Marilyn Surtees says: “The project has had a fantastic impact. As well as changing the image of young people in the area, police have reported anti-social behaviour connected to the sport has been completely eradicated.”


stablished in February 2012, Elm Tree Project X is a community project that runs


Clubs already do a great job, but together they can be hugely powerful, says Mills


societal cost savings of planned or actual initiatives. “It’s quite an incredible tool, because it predicts and measures impact, and it’s very simple to use,” says Parr. “One thing this sector hasn’t done


very well is prove that it works,” adds Mills. “It was really important to provide the sector with a tool that could demonstrate the economic and social value of sport.”


A BUSY YEAR 2013 has been a big year for Sported. The start of the year saw the charity launch its first national fundraising campaign – Choose Sport – and announce a media partnership with The Sun newspaper, followed by a multi- million pound sponsorship deal with Deutsche Bank a few months later. The latter sees the two parties working together to develop Sportseducate, a supplementary education programme that will be rolled out across grassroots sports clubs in London. As part of the Sportseducate programme, Deutsche Bank will provide 33 community sports clubs with funding to develop education programmes for 11- to 18-year-olds at risk of exclusion from school. If the three-year pilot is successful, the scheme will be expanded across the UK. “This is experimental – it’s very new


– but we’re confident it will have a real impact,” says Parr. “Most of these kids do have ambitions, but when they’re at school or home and want to do their homework, there are lots of distractions and difficulties put in their way. If you go to a club where resources and help are available, where you have a coach who you admire telling you to sit down, and mates there who want to sit down and study, that makes a huge difference.” “I opened the Crown and Manor in


Hackney with London mayor Boris Johnson a couple of months ago,” says Mills. “It’s a great multi-sports club with a separate room with desks and chairs


76 Read Health Club Management online at healthclubmanagement.co.uk/digital


and a white board. During the evening, the kids come in and do their homework with a volunteer tutor helping. They’ve extended it beyond just a place to do homework and now run lessons there a too. It’s a great example.” Also in June, Sported announced that


it had chosen ukactive as its charity partner for 2013–2014, in a bid to raise both funds and awareness of its work. This is important, because as well as supporting individual clubs, championing the sport for development sector as a whole is a key aim for the charity. “Our sector gets a tiny amount of


government funding,” says Parr. “I believe that’s because, while it’s beneficial for the departments of health, justice, education, sports and the Home Office, it doesn’t fit neatly into anyone’s area, so nobody particularly feels a responsibility for it. “We have to make sure that, when


people think ‘I’d like to put something back into society’, they think of our sector. At the moment we’re not even on the radar.” “Hosting a successful Games required


the co-operation of the entire country,” adds Mills. “That’s something I’ve taken on into Sported. Each individual club is doing a great job, but together they can be hugely powerful. We’re basically saying to the country: last year we were all getting behind the Games – wouldn’t it be great if the whole country now got behind an Olympic legacy project?” “I like a saying of Einstein’s, which says


that life has no meaning except in the service of others,” concludes Parr. “As I get older, I think that’s very true, and I think Sported is an opportunity to turn that into reality.” ●


This feature first appeared in Leisure Management issue 4 2013.


November/December 2013 © Cybertrek 2013


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100