News and jobs updated daily on
www.healthclubmanagement.co.uk Edited by Aoife Dowling. Email:
aoifedowling@leisuremedia.com LA Leisure launches LAX brand
A new premium health club concept – LAX – launched its first club in the City of London at the end of October. LAX is a brand new health
club brand developed by LA Leisure, which also owns LA Fitness. However, although LAX members have automatic access to all LA Fitness clubs, LAX is positioned as a distinct, upmarket brand. Built over three floors, the
club offers top of the range Technogym CV and resistance equipment. One floor down from the main gym is a 250sq m (2,690sq ft) dedicated functional floor offering space for group training sessions, personal training and independent workouts. Equipment on offer in this functional area includes an Octagon rig, Bulgarian bags, steel bags and Dynamax balls. Also on this floor is a large group exercise
LAX aims to help City workers maximise the impact of their workouts
offers small group training sessions in the functional area and on the gym floor in the shape of LAX20 and LAX30. These 20- and 30-minutes sessions focus on maximising people’s workouts in the limited time they may have available. Membership has been set at a very
studio offering the full range of Les Mills classes alongside pilates, yoga and Zumba; a 97sq m (1,044sq ft) cycle studio with capacity for 50–60 bike; and a Learning Pod for member education and assessments – body composition analysis, postural analysis and fitness testing are available. LAX has been designed specifically with time-pressured City workers in mind and
competitive £79 a month, with early joiners being offered a £69 a month deal. While further LAX sites may be rolled out
within London, the club is also being used as a testbed to trial new concepts and services, with a view to potentially rolling some of these out across the LA Fitness estate. CEO Martin Long says there is also the possibility of smaller format LAX clubs in the future.
New ‘Smart Fitness’ gym to be revealed
Kirklees Active Leisure (KAL) is to launch a new Smart Fitness low-cost gym in Dewsbury, West Yorkshire, in December. Smart Fitness will be
Dewsbury’s first ‘no frills’ gym with a monthly fee of £14.95 for a gym-only membership. Situated in Dewsbury Sports Centre, Smart Fitness aims to appeal to gym customers who want to “train and go”. KAL fun ded th e
development in partnership with Kirklees Council. The gym will be fitted with Technogym
The gym will house more than 100 stations and cost £14.95 a month
equipment, with more than 100 stations including cardio machines with cardio theatre, and a strength area including a lifting platform and Technogym plate-loaded Pure Strength equipment. There will also be a large functional training area, including the brand new OMNIA
November/December 2013 © Cybertrek 2013
functional training rig alongside free space for workouts. Members also have the option to add bolt-
ons including swimming and group exercise – the development includes refurbished dance studios and a new group cycling studio which has been designed with virtual class technology. Details:
http://lei.sr?a=a9k2h
PTF’s managing director Chris Andrews
PTF takes charge of facilities for Le Creuset
Corporate fitness provider Personal Touch Fitness has been appointed by the UK subsidiary of Le Creuset to supervise wellbeing facilities for its employees. PTF will manages facilities for more
than 60 employees at the kitchenware manufacturer’s headquarters in Andover, Hampshire, UK. “Personal Touch Fitness provided us with
the exact solution we required,” says Martin McGregor, inventory and compliance manager for Le Creuset. “They listened, advised and acted
quickly to fulfil our requests, and nothing has been too much trouble for them.” Details:
http://lei.sr?a=K5x7l
Read Health Club Management online at
healthclubmanagement.co.uk/digital 11
Exercise could be as beneficial as medication
Exercise could be as beneficial as pills for people who have suffered from a stroke or experience heart conditions, a study by the British Medical Journal (BMJ) has found. Scientists studied hundreds of trials
involving nearly 340,000 patients to explore the benefits of both exercise and drugs in preventing death, with the work being conducted by researchers at the London School of Economics, the Harvard Pilgrim Health Care Institute at Harvard Medical School, and the Stanford University School of Medicine. Of the material analysed, the scientists
were able to identify 305 medical trials that were of use, with each trial exploring the management of conditions such as existing heart disease, stroke rehabilitation, heart failure and pre-diabetes. Findings
showed that physical
exertion and activity rivalled some heart- related drugs, while also outperforming medication for strokes. They found that exercise was the best form of help for strokes. Details:
http://lei.sr?a=R0a7C
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