This page contains a Flash digital edition of a book.
The awards event at the National Motorcycle Museum was hosted by TV presenter Mark Durden-Smith


achieving great results, with thousands of happy customers, and these are the only awards that get to the core of that. “We really value them as a sanity


check and benchmark for our team and, while we’re delighted with the results, we look forward to winning even more next year as we open more clubs!”


Independents and chains Sandwell Leisure Trust, entering for the second consecutive year, scooped up gold in the Best Small Chain category, as well as gold, silver and


bronze in the West Midlands Mid Market category. Paul Badhams, gym development officer, says: “We see the awards as valuable recognition to be used to motivate staff, provide evidence to external assessors, and as a tool to promote to customers, both existing and potential, that we’re an excellent operator.” The biggest winner for the public


sector was Everyone Active, winning four regions and taking gold for the Best National Chain for the second year running. “It’s a great honour to be voted for by the people we’re working so hard for – our members,” says David Bibby, MD at Sports and Leisure Management (SLM) Ltd, which runs the Everyone Active brand. “We work hard with our 34 local authority partners to provide the best facilities and quality of service possible. This award means a great deal to us and we’d like to thank each and every member who voted.” Independent operators also held


Everyone Active: Best National Chain November/December 2013 © Cybertrek 2013


their own in this year’s awards. Pulse 8 Health & Fitness Club and Nirvana Spa & Leisure were fi rst-time winners in the Southern region, taking gold and silver in the Premium category. “We entered the awards to get a better understanding of how our customers value our brand and gain an up-to-


date insight into our position in the marketplace,” says Barry Ashby, operations director at Pulse 8 and Nirvana Spa. “These are the only awards that


select winners based purely on member feedback, and therefore provide a true refl ection of how well a club is performing and serving its members. It was truly an amazing achievement and, although only a small number of staff could attend the awards dinner, we recognise that our victory was achieved by a fantastic team effort.”


Positive member experience


“It’s great to see these clubs get the recognition they deserve,” says Simon Brown, MD of Health Club Awards.


“The fact is that clubs entering our awards are already committed to providing the best member experience they can, and that’s reflected in the stats we receive: 74 per cent (29,600 members) think their club is providing good/excellent value for money and 72 per cent (28,800 members) would rate their club good/excellent when recommending them to a friend.” Entries for the 2014 competition open


in November. To see a full list of all the regional and national winners for 2013, go to www.healthclubawards.co.uk


Read Health Club Management online at healthclubmanagement.co.uk/digital 31


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