This page contains a Flash digital edition of a book.
Glasgow Business . 23

of how the running order for the flagship news programme STV News at Six is graſted. In the control

gallery they learned about the mechanics of running a live broadcast and the different roles in controlling the output of the programme. Tere was a chance to go in to

Behind The Scenes at STV

machinery, the current Tunnock’s factory occupies around 250,000sqſt of space. However, it is not

just about quantity but about the quality in creating the famous wafers, the caramel that

goes between them, the

marshmallow and the distinctive rich, creamy chocolate. Tis leading modern factory

the studio and see the very familiar STV news set and get a close up of what is involved in presenting the STV news and weather. Ten there was a visit to

transmission which oversees the broadcasting of the programmes to televisions all around the STV area. Tey were shown output for the Dundee, Aberdeen, Glasgow and Edinburgh subregions, which feature local news as well as the opportunity for more localised advertising for businesses. Suzanne Burns, Human

Resources Director of STV and a Director of Glasgow Chamber, said: “An informal networking event like this is a great opportunity to engage with the Glasgow business community. Our aim was to provide a wider understanding of our commercial business and the extent of STV’s extensive reach on air and online and we hope all our guests found the event informative.” Members also enjoyed a Behind

Te Scenes event at the Tunnock’s factory in Uddingston. Te plant is the source of the

famous Caramel Wafers and Teacakes loved around the world including places like the Middle East where their success is not due to Scotish expats living there but apparently because local people in the region have a very sweet tooth. Equipped with cuting-edge

unit stands only 100 yards away from the site where company founder the eponymous Tomas Tunnock – it is still officially called Tomas Tunnock Ltd – opened his first shop in 1880. In addition to the quality of the

product, the Tunnock’s brand has been built on a clever approach to marketing which has been a consistent theme throughout its history. Tis was true from adverts

signed by Tomas Tunnock as ‘Your Local MP’ (Muton Pieman) when the company was focused on bakery products, through it being one of the first advertisers when Radio Clyde was launched, to it being one of the longest running advertisers on STV. It remains true to this day as

anyone who has visited Heathrow Airport’s Terminal 5 and seen the large poster for Tunnock’s Caramel Wafers as ‘Highly recommended by your captain’ with the picture of a boy in an airline pilot’s uniform, will testify. Te product is obviously not

just recommended by ‘the captain’ as Tunnock’s makes 10 million biscuits a week – and finds a home for them all. Tese visits gave Chamber

members privileged access to three very different businesses but with business lessons to learn from each.

Behind The Scenes at Tunnock’s

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52