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Glasgow Business . 23 www.glasgowchamberofcommerce.com


of how the running order for the flagship news programme STV News at Six is graſted. In the control


gallery they learned about the mechanics of running a live broadcast and the different roles in controlling the output of the programme. Tere was a chance to go in to


Behind The Scenes at STV


machinery, the current Tunnock’s factory occupies around 250,000sqſt of space. However, it is not


just about quantity but about the quality in creating the famous wafers, the caramel that


goes between them, the


marshmallow and the distinctive rich, creamy chocolate. Tis leading modern factory


the studio and see the very familiar STV news set and get a close up of what is involved in presenting the STV news and weather. Ten there was a visit to


transmission which oversees the broadcasting of the programmes to televisions all around the STV area. Tey were shown output for the Dundee, Aberdeen, Glasgow and Edinburgh subregions, which feature local news as well as the opportunity for more localised advertising for businesses. Suzanne Burns, Human


Resources Director of STV and a Director of Glasgow Chamber, said: “An informal networking event like this is a great opportunity to engage with the Glasgow business community. Our aim was to provide a wider understanding of our commercial business and the extent of STV’s extensive reach on air and online and we hope all our guests found the event informative.” Members also enjoyed a Behind


Te Scenes event at the Tunnock’s factory in Uddingston. Te plant is the source of the


famous Caramel Wafers and Teacakes loved around the world including places like the Middle East where their success is not due to Scotish expats living there but apparently because local people in the region have a very sweet tooth. Equipped with cuting-edge


unit stands only 100 yards away from the site where company founder the eponymous Tomas Tunnock – it is still officially called Tomas Tunnock Ltd – opened his first shop in 1880. In addition to the quality of the


product, the Tunnock’s brand has been built on a clever approach to marketing which has been a consistent theme throughout its history. Tis was true from adverts


signed by Tomas Tunnock as ‘Your Local MP’ (Muton Pieman) when the company was focused on bakery products, through it being one of the first advertisers when Radio Clyde was launched, to it being one of the longest running advertisers on STV. It remains true to this day as


anyone who has visited Heathrow Airport’s Terminal 5 and seen the large poster for Tunnock’s Caramel Wafers as ‘Highly recommended by your captain’ with the picture of a boy in an airline pilot’s uniform, will testify. Te product is obviously not


just recommended by ‘the captain’ as Tunnock’s makes 10 million biscuits a week – and finds a home for them all. Tese visits gave Chamber


members privileged access to three very different businesses but with business lessons to learn from each.


Behind The Scenes at Tunnock’s


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