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What you see is what you get … or is it?


Over the last few months we’ve seem to have been inundated with stories of horsemeat in what feels like most things we eat. The upside has been no end of amusing pictures and jokes from the toy shortages of My Liddle Pony to the Chinese getting in on the act selling Quarter Pandas. The fl ip side is somewhat more worrying. It begs the question do we really know what anything contains?


In terms of technology that question can open the proverbial can of worms. How do we know what it is that we’re buying when component parts seem to be made by a variety of companies around the world. How important is it to buy the branded goods and are the branded goods the same as the cheaper versions, just with a more expensive price tag? Who do we trust to help us?


I guess it’s horses for courses (so to speak). I have adopted the policy of “if


it’s not


critical to my business and I’m not going to be relying on the technology for years to come then I’ll probably buy the cheaper version and hope for the best”. USB sticks, cheaper digital cameras and my daughter’s tablet computer all fall into this category. They’re not quite disposables but it wouldn’t damage my business if they broke.


My laptop on the other-hand is a diff erent story. Time and care was taken in the research and purchase of this piece of equipment. It’s vital to the running of my business.


matched my list of requirements with the specifi cation of each potential laptop.


I I


relied on the advice of laptop experts (luckily I work with them) and I selected a well-known reliable brand that has received a lot of good reviews.


I also made sure it


was purchased from a company with a good history of customer service and returns. think that’s probably the best I could do.


I I


still don’t know what the component parts are or where they are made, however, the overall specifi cation fi ts what I need it to do now and in the future (as far as I can see).


If you’re looking to purchase computer equipment of this or any other nature, I’m sure you will follow the same process as me. local


It’s useful to know that there are companies (such


as Gironk) with


technology experts that can explain what the specifi cations mean and translate that into how you would use it. They are also great at looking after your prized possession to ensure that it works long-term and you really do get value from your purchase. After all you don’t want to be landed with a dog’s dinner now do you?


Kindly provided by Gironk IT 01786 231 131


16


To advertise in thewire t. 07720 429 613 e. the.wire@btinternet.com


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