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PROJECT / GALLERIA BURGAS, BURGAS, BULGARIA


SOFT SELL


Lighting Design Collective has created an immersive lighting experience for Galleria Burgas shopping centre in Bulgaria with light and colour to redefine the ambience of the space.


The opening of the Galleria Burgas in the Bulgarian city of Burgas on the southeast shore of the Black Sea marked the arrival of the city’s first international style shop- ping and entertainment centre. Managed by developer GTC, the new 53,000 sqm site is one of a chain that spans ten countries across the region.


The Galleria Burgas complex follows a tra- ditional rectangular layout, with a looped internal avenue that links together the two ‘court’ spaces positioned at opposite corners of the site. The three floors include fashion outlets, a supermarket and food court, as well as a ten-screen multiplex cinema. Although comprising many familiar


shopping mall elements, GTC wanted to avoid the stark, anodyne feel that char- acterises many similar schemes. To help achieve this, consultants Lighting Design Collective (LDC) were brought in to advise on the best use of both natural and artificial lighting. LDC’s scheme uses a ‘holistic branding’ ap- proach – a coherent lighting ethos, applied to the whole development, that creates a comfortable ambience in which visitors be- come immersed. This overall scheme is then adapted to suit the different uses within each individual zone. The visitors’ experience at Galleria Burgas was envisioned as a ‘voyage’ through the


space, with points of discovery and surpris- ing visual twists built in along the way to elicit a subtly shifting emotional response. In practice, this meant integrating all aspects of the architecture, marketing and lighting design into a seamless whole. “We approached this project from a cinematic perspective and used theatrical concepts and techniques to turn simple architectural details into elements of visual wonder. This creates a space rich in emo- tion,” explains LDC director Tapio Rosenius. LDC began with the daylight design for the project, locating skylights strategically to create particular daylight and sunlight effects. In the food court, for example


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