126 TECHNOLOGY / CASE STUDY SUN IS SHINING
Licht Kunst Licht has created an extraordinary sound and light installation at Havells-Sylvania’s new Frankfurt showroom.
The innovative space at Havells-Sylvania’s new showroom in its Frankfurt sales office was created by the manufacturer with renowned lighting designers, Licht Kunst Licht, providing support through their extraordinary light and sound installation, ‘Suns Shine’. Six individual cubes have been created to demonstrate different lighting application areas including museum, food, fashion, jewelry, shop windows and restaurants. Connecting all of the cubes is a runway of LED panels in a rainbow of colours. The walkway leads into a futuristic, bright red conference table with nine LED panels placed on the ceiling. These nine panels can be activated separately via DMX control to create the right atmosphere. In a separate room visitors can immerse themselves in a world of experience with the light and sound installation ‘Suns Shine’, in which they will miss the visual and auditory reference to everyday life. “Our aim was to design and create a light- space adventure that could offer an unusual audiovisual experience in an unexpected location,” commented Andreas Schulz of Licht Kunst Licht. “The visitor enters the installation space through a light lock of
black curtains, which excludes all the light and noise coming from the showroom. The rectangular room is transformed into a lit corridor with a mesh material running the full height of the room. We used Concord Stadium PRO LED spotlights behind the mesh to create a 3D effect. The visual stimuli intensify when passing through the light installation because of increasing luminance levels and emitters, which is supported by spherical sounds from an audio sound system.”
Combining the power of light and its effects with the need to best demonstrate Havells- Sylvania’s own product range was essential and down to Tina Leicht of Havells-Sylvania to organise: “Our ambition was to not just display our products but show them in use - how do they interact with the environment which they are designed for? We wanted to create light solutions as an experience and create something modern and unexpected. The visitors who walk out of our showroom will remember our brand, what we created with our products and see our modern and innovative side.
“It was important for us to create separate areas in our showroom that each highlights
a different aspect of lighting. At the same time, we did not want to lose the connection between these different areas and guarantee a flow to the scheme. The architecture of our office, which is based around a circle is somewhat reflected in the design of our showroom. You can take a journey through lighting applications and the whole office has been integrated for that purpose. Therefore, we are not only presenting one showroom but use the whole of our office as a showroom. The lounge area, at the end of the lighting path we show our LED panels and lighting control systems and RGB colouring, is used for real meetings and presentations. We want our products to be innovative and practical and the best way to show that is to install them creatively and work with them. “We wanted visitors to have an experience of lighting and lighting solutions. What is the purpose of light? We show our lighting solutions in applications, as a necessity i.e. in the offices and used as art in the LKL installation, all in one place. We want to show that our products are practical and honest. Used in different environments we show that our lighting solutions are doing the job and the unexpected; thinking outside the box.
“By not creating a product display but a products application showroom, we have ensured we have balanced the demands of a showroom whilst ensuring we create an innovative lighting showcase.”
www.havells-sylvania.com www.lichtkunstlicht.de
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152