it will bring in returns in the future, not only for our pool business but also for all of the other activities in which our Group is involved.
The good performance in 2011 shows our resilience in a complex economic environment. It likewise reinforces the value of our strategy based on internationalisation, diversification, innovation and efficiency.
Fluidra has demonstrated that it is a strong Group that has ambitious and consistent plans for the future. In view of the current economic climate, in 2012 Fluidra aims, on the one hand, to accelerate its growth strategy and, on the other, to speed up the execution of its efficiency pro- grammes by improving productivity and profitability. In 2011, we strengthened our position through the acquisi- tion of Aqua, we had strong growth on an international
level, we were successful in Asia, we maintained our rate of branch openings in new countries, we bolste- red our structures to focus on diversification, we obtai- ned excellent results in our expansion of turn-key pro- jects and we made advances in the implementation of our lean management programmes. Overall, this has improved our rate of growth and in the 2012 cam- paign we will continue to work in order to increase our international presence and improve our performance.
We are working to build a great future. Thank you to everyone for the trust placed in Fluidra.
5 (
MESSAGES FROM THE CHAIRMAN AND THE CEO OF FLUIDRA
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