OUR CUSTOMERS
[PR.e] Fluidra believes it is essential to maintain an open dia- logue with its stakeholders, so it offers ongoing technical and commercial training about its products, both on an in- ternal and external level.
We likewise take part in events, conferences, seminars and workshops addressed to our stakeholders in order to dis- seminate and exchange information with them about the company’s business activities.
Responsible innovation
[PR.a, PR.d, PR.c, PR.f, PR.g] Fluidra is constantly looking for ways to bring about innovation. To do so, it concentrates its efforts on the design and development of products and solutions that give added value to its customers and society in general, for which it has a number of policies that set out the guidelines it must follow to deliver quality services and products that are environmentally friendly and safe. [PR.b]
Ensuring our products are risk free or have the minimum risk possible.
Designing new products that are more sustainable and more competitive.
Teaching our customers how to get the most out of our products and use them in a more sustainable way.
Offering customers products that are able to make real savings in the use of resources.
Increasing customer satisfaction.
Innovating and offering technology for the treatment of water that is sustainable and encourages the responsible use of water.
Establishing more quality controls on the design and finish of our products.
Maintaining low and/or zero incident levels.
Fluidra has an Innovation Committee, which is the body responsible for setting the Group’s innovation strategy and approving all product-related projects undertaken by it. Thanks to its multidisciplinary R&D+i centre, Fluidra has the capacity to design and develop products, and use increasin- gly more sustainable technologies, following the guidelines set and approved by the Committee. The managers and technical and production teams in the Group’s companies also share this responsibility.
CUSTOMERS SUMMARY TABLE OF GUIDELINES SUSTAINABILITY
• Sustainable use of resources (water, energy) • Reuse of water • Capacity to adapt to international standards
• Customer orientation as a prime value • Products that are easy-to-use, install and maintain
• Design as a generator of value for the channel
INTEGRATION
• Integration of products and services • Systems and solutions of greater value for the channel
• Added-value products
Fluidra has Product Development Committees coordina- ted by the development managers from its various lines of business. The committees are made up of multidisciplinary work teams that belong to our production and distribution businesses, as well as the innovation, technical, quality and marketing departments.
The committees ensure that our products comply with market needs and closely monitor the products when they are being marketed in order to ensure that they fulfil all le- gal and formal demands in the various markets at all times. A comprehensive approach is taken to ensure all relevant aspects are covered: market needs are analysed and pro- ducts are designed in line with them; they are tested before their launch and marketing policies are defined.
All products are adapted to the technical and legal requi- rements of each country before they are marketed, as well as ensuring they comply with the different measurement systems used and local regulations on hazardous products.
The involvement in a number of clusters such as the Catalan Water Partnership and the Sports Cluster is a major factor for bringing synergies together and a breeding ground that favours innovation and the development of new products and solutions.
The purchase of the Aqua group in the 2011 business year brought new technologies to Fluidra and involved the acquisition of two major R&D centres specialised in the de- velopment of electric and electronic pool cleaners.
Within this framework of continued improvement, a review is in progress to examine how the innovation process can be improved so that it can become more efficient and effec-
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OUR CUSTOMERS
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