tive by taking advantage of the resources and opportunities available to us and those that technology puts within our grasp. Furthermore, we should highlight our constant colla- boration with technology centres, universities and compa- nies specialised in different technologies in order to boost the development of new products and solutions.
The company has sat on the European Committee for Stan- dardisation (CEN) since around 2002, for which it draws up regulations on swimming pools. Fluidra has been working on the development of standard EN 15288 that sets the design and safety requirements for public pools and it is still working on the adaptation of standard EN 13451, for which it is part of the TC136 and, more specifically, the WG8. It also supported the initiative taken by the Spanish Asso- ciation for Standardisation and Certification (AENOR) to set up a work group at a European level to improve the safety conditions of private pools, as a result of which the TC402 technical committee was created
Committed to the development of innovative, safe pro- ducts, Fluidra has set up an internal structure designed to promote its proactive participation in the CEN/TC136 /WG8 and TC402 committees. This structure combines the efforts of senior managers, technical teams in production plants and staff at branch offices, all of whom have a clear remit to ensure our products are safe, responsible and innovative.
Fluidra uses various systems and tools for the supervision, control and performance of its products. Based on its usual management systems, it has been able to devise a num- ber of methods that are adapted to each sector, activity and corporate reality of the Group’s businesses. Fluidra’s businesses constantly monitor the performance of their products in order to detect and assess possible deficiencies, using traceability controls that allow them to take preventi- ve and corrective measures.
Customer training
The Group’s sales company, Fluidra España, presented a new training programme designed for all of its customers. In ti- mes such as these when the buzzwords such as efficiency, customer orientation and education are going around, Flui- dra has made a commitment to training as a differentiating factor that will benefit both the Group and its customers. Our Customers’ Training Programme covered three main topics: newly built pools, the pool park and diversification. In the latter case, the irrigation, water treatment and water handling lines of business were also covered in a total of over 250 hours of training taught over the year.
These training programmes for customers fall within the fra- mework of Fluidra’s new concept of sales branches, which in turn are in line with the company’s five strategic lines of action. These outlets are an innovative concept in the sec- tor, not only because of their design and location but also because they are self-service purchase facilities where cus-
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tomers can also seek advice from experts on how the pro- ducts found there work.
The wide range of products available is one of the funda- mental characteristics of these new branches. Following their opening, Fluidra has managed to considerably raise the level of service offered. Fluidra holds meetings with its customers at these branches where they can go on training programmes, find out about the new outlets and exchange their knowledge with other professionals in the sector.
In 2011, this new branch model was gradually introduced to other countries, thus following the Group’s international strategy.
Fluidra opened the first branch of its new sales branch concept in Sant Boi Fluidra unveiled a new model for its branch offices, which will be adopted by all branches in the future, in Sant Boi de Llobregat (Barcelona) on Friday 3 June. The new con- cept focuses on satisfying customer needs by providing an efficient customer service, and a showroom with in- formation displays and a self-service area. The challenge is part of the Group’s lean management strategy, which will not only help Fluidra to meet customer needs but will also position it as a market leader.
The mayor of Sant Boi de Llobregat, Jaume Bosch, pre- sided the opening, together with Eloi Planes, Fluidra’s CEO, Antonio Ibáñez, managing director of Fluidra Es- paña, and most of the company’s senior management. For Jaume Bosch “it is an honour that Fluidra has chosen Sant Boi de Llobregat to set such an innovative business concept in motion”.
Eloi Planes said that “this is a big day for us because we’re unveiling a new model for our branches. It is much more versatile and customer-friendly, and better represents what Fluidra can offer to the world of water.”
OUR CUSTOMERS
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