ÍÎÂÎÑÒÈ. ÑÎÁÛÒÈß. ÒÐÅÍÄÛ
Íàçâàíû ëó÷øèå îíëàéí-ðèòåéëåðû ãîäà
Ðîññèéñêîå ïðîôåññèîíàëüíîå ñîîáùåñòâî e-commerce óæå òðåòèé ðàç â èñ- òîðèè èíòåðíåò-òîðãîâëè ñòðàíû îïðåäåëèëî ëó÷øèõ â ñâîåé ñðåäå: â ðàìêàõ ôîðóìà Online Retail Russia — 2012, ñîñòîÿâøåãîñÿ íåäàâíî â Ìîñêâå, ïðîøëî íàãðàæäåíèå ïîáåäèòåëåé ïðåìèè Online Retail Awards.
Ïðåìèÿ ó÷ðåæäåíà ïðîôåññèîíàëüíûì ñîîáùåñòâîì Online Retail Russia ñîâìåñòíî ñ VISA è ïðåäíàçíà÷åíà îòìåòèòü âûäàþùèåñÿ äîñòèæåíèÿ â ðàçâèòèè èíòåðíåò-òîðãîâëè â Ðîññèè. Öåëü èíèöèàòèâû — îãðàäèòü ïî- òðåáèòåëåé îò íåäîáðîñîâåñòíûõ ïðîäàâöîâ,
ñîçäàòü çíàê îòëè÷èÿ, ãàðàíòèðóþùèé ïîêó- ïàòåëþ íàäåæíîñòü óñëóãè è áåçîïàñíîñòü òîâàðà, ïðåäëàãàåìîãî îíëàéí-ìàãàçèíîì, îòìå÷åííûì çíàêîì «Íàì íðàâèòñÿ!».
Òðàäèöèîííî â êîíêóðñå ó÷àñòâóþò èí- òåðíåò-ìàãàçèíû è èíòåðíåò-ïîäðàçäåëåíèÿ
ñòð. 14
Ñåðãåé Ðóìÿíöåâ, ãåíåðàëüíûé äèðåêòîð Enter (èç âûñòóïëåíèÿ íà ôîðóìå Online Retail Russia — 2012):
— Ìû îòñòàåì â ìûøëåíèè îò ìèðà íà 10-15 ëåò. À ìèð äâèæåòñÿ ê âèðòóàëèçàöèè. Ñêîðî ïðîöåññ ïîêóïêè è ñàìè âåùè áóäóò çíà÷èòü ìåíüøå, ÷åì âðåìÿ è ïðîöåññ ñàìîðàçâèòèÿ. Óñïåøíîé êîìïàíèåé ìîæåò
ñåáÿ íàçâàòü òà, êîòîðàÿ ìàê- ñèìàëüíî ïîäñòðàèâàåòñÿ ïîä êëèåíòà, íî ïðè ýòîì ðàáîòàåò ýôôåêòèâíî. Âàæíà êàæäàÿ òî÷- êà êîíòàêòà ñ êëèåíòîì. Ïîáå- æäàåò òîò, êòî îòðàáàòûâàåò âñå òî÷êè ìàêñèìàëüíî õîðîøî.
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¹ 5, 2012
Æóðíàë “Òîðãîâîå îáîðóäîâàíèå. Ëó÷øèé Âûáîð” ¹ 5 (179) 2012
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