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“A sauna is an investment in the feel good factor, which adds value to a home and daily life”


For their part steam baths have been proven to be effective for conditions such as asthma, bronchitis, sinusitis, and allergies.


More and more people initially turned to local leisure facilities to improve their fitness and wellbeing through saunas and steam rooms. For pool operators, this was an opportunity to increase business, and commercial swimming pool and leisure centre managers now believe swimmers expect an all-round experience. This includes the use of saunas and steam rooms. Swedish manufacturer Tylö knows that quality and the total sauna and steam/shower experience builds customer loyalty.


The Swedish company last year celebrated a 30-year association with Golden Coast in the UK. Shaun Adams of Golden Coast says: “The saunas we now have available have recognised new technology and we have worked hard to put that into practical operation so we can honestly say we have a very modern and sophisticated product. The brand has become synonymous with quality. There is a huge new wave of interest in saunas which is I admit difficult to quantify but it is all part of the well being experience. Price is a factor in one respect but not in another as buyers are aware of the quality and the support from the brand.”


Kicki Carlsson-Boyd at Dröm UK, Surrey-based specialists in the design, supply and installation of


Tylö’s range from Golden Coast for buyers who want a finish and look that enhances the environment where it is being placed


Harvia, a range of saunas founded 60 years ago in Finland are now available through Certikin


quality sauna rooms says that in the residential market, there have been many product innovations and research and development on a grand scale.


“This has had a positive effect on the market generally. Slowly but surely the public is getting the message about the benefits of both sauna and steam rooms.


“At the top end of the market, design is more important than price. Original features, along with innovative design, are more important than money.


“It is absolutely essential that leisure clubs and hotels upgrade sauna and steam room facilities – they should install the very best as people are now demanding a luxury facility.”


Infrared models have perhaps been the biggest single development in sauna technology – a system which uses infrared heaters to radiate energy. While some still prefer the traditional approach, there is no doubt that this innovation has had a marked effect on the industry, with businesses reporting significant growth in the sales of these products.


Tylö has led the way in introducing classic sauna rooms and linked in shower combinations. Products continue to be developed to cater for more discerning clients. The company has now


introduced an overhead ceiling shower that can be used as a pre- or post-bathing shower in any wet area adjacent to a swimming pool, sauna and steam suite or to create a wet room. Capable of being suspended at optional heights from any ceiling, the minimalistic oblong Free Fallin’ shower creates an airy overall impression. Incorporating two squared and one round shower rose and featuring built-in white or blue LED lights to create mood lighting effects.


CERTIKIN BRING FINNISH SAUNA RANGE INTO UK MARKET


A new name on the UK sauna market this year is Harvia, a range of saunas founded 60 years ago in Finland.


The company has expanded from a small artist’s forge into a world leading sauna heater manufacturer and a forerunner in the sauna business. Harvia has remained a Finnish family enterprise and has been brought onto the UK market by Certikin International. Steve Nelson, manager of Certikin’s Commercial division said: “In Finland, a sauna is as


A wide range of saunas are available from Dröm UK who claim that at the top end of the market, design is more important than price


Saunas&Steam APR 2012 SPN


47


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