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HotTub&SwimSpaNews APR 2012 SPN


Jacuzzi has introduced its SmartSeal insulating blanket wrap, factory installed, on its top dozen hot tub models. The wrap sits inside the cabinet walls on the J400 series and most of the J300 series Jacuzzi hot tubs. The blanket is a new innovation, which achieves 25% energy reduction. It also reduces operating noise and further protects the tub from moisture and mould. The wrap is made from recycled materials (blue jeans) that are environmentally friendly.


SPA CREST LAUNCHES BRAND2GO AS DEALERS’ OWN BRANDED HOT TUBS


Spa Crest Europe Ltd has launched Brand2Go as a retail and marketing initiative to allow hot tub dealers to promote their own identity on a suite of models linked to promotional material.


Brand2Go was unveiled as a ‘Revolution in Spa Retailing’ and an industry first for the UK market by the Spa Crest Europe in Brighton in early February.


It follows market research that revealed hot tub retailers are requiring an exclusive way to lock in customer loyalty with their own brand identity and linked in promotions. Spa Crest Manufacturing of Claxton Georgia is providing six US manufactured models for the Brand2Go scheme, which allows retailers to have their distinctive company logo to be incorporated on their spa control panels.


There are no minimum order restrictions and stock is immediately available with delivery in the UK from Spa Crest Europe.


Retailers who take up the option will be given access to an entire suite of professional marketing material and showroom displays to promote the range fully as well as their identity. The pre-prepared designs will allow bespoke elements of individual branding to be included including glossy brochures, showroom merchandising materials and an entire direct marketing programme to entice customers into dealer showrooms.


“Brand2Go is a unique way of helping dealers not only to promote


their own company identity but also to retail reputable high quality USA- manufactured hot tubs with a wide range of professional marketing ma- terial,” said Spa Crest Europe Managing Director, Tony Welsby. The Gatwick-based Waterstream Group was one of the first dealers to try out the beta version of the scheme and the results have been compelling with both improved sales volume and margin on their own- branded models.


“We know from our own experience that customers are understandably using new technology to bench-mark prices and there is always someone who will undercut you on the internet... this new scheme puts you back in control of your products and pricing as your models are exclusive to you... it’s a fantastic concept and we know it works,” said Alex Kemsley of Waterstream.


On the final day at SPATEX 2012 Tony revealed that the response from dealers had been phenomenal and the first tranche of Brand2Go dealers will be launching in late February with their customised marketing programmes already being designed and scheduled. Brand2Go models, in small, medium and large categories, are available as one of six standard options with a sterling silver shell and grey cabinet.


i FOR FURTHER INFORMATION


F SPA CREST EUROPE ( 0844 871 8730 : www.spacrest-europe.com


It is the newest of a number of energy-saving features on the Jacuzzi range. Other features include: • Energy saving immersion heaters, ultra low-watt density, energy conserving heating elements where water passes over the heater slowly, increasing the efficient transfer of heat to water and reducing mineral build up.


• Circulation pumps, engineered to heat, filter and sanitise in the most efficient way. The Jacuzzi circulation pump also transfers


NEW COAST SPAS BLUETOOTH SYSTEM


The new Coast Spas Bluetooth feature allows the user to connect their Bluetooth enabled phone to their hot tub audio system. While connected to a call the caller’s voice comes through the audio system’s speakers and the user’s voice is captured by the patent pending marine grade microphone that is installed directly onto the spa’s shell. The benefits of this feature are more prevalent today than ever. Like it or not, most customers are not willing to step away from being in convenient contact with the rest of the world, so it is up to the spa


industry to make it possible for all customers to feel relaxed knowing that they are not missing important or urgent calls.


A high percentage of spa users also find ways to connect with loved ones while enjoying their time in the spa. Instead of forcing consumers to protect their devices in order to fulfill this want, they made it a priority to offer a safe and convenient solution.


i FOR FURTHER INFORMATION


F COAST SPAS ( 0845 605 6015 : www.coastspas.co.uk


555


25 JACUZZI CRANKS UP USE OF INSULATING BLANKET


heat created by the motor to the water, reducing energy usage.


• High density foam plus a second layer of lighter foam, which coats all pipe work and the back of the strong TriFusion acrylic, further reducing heat loss and lowering energy bills.


i FOR FURTHER INFORMATION


F JACUZZI UK ( 01274 654700 : www.jacuzzi.co.uk


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