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PeopleNews APR 2012 SPN


555


17 KEVIN PULLS OFF THE ‘DEAL OF THE CENTURY’


The Lancashire inventor of a swimming aid has landed a deal with one of the world’s biggest retailers. Kevin Moseley, who created the Swimfin, a swimming aid shaped like a shark’s fin, has landed the deal with American giant Wal-Mart to stock it in its thousands of stores across the country.


He has also agreed a licensing agreement with manufacturer, Swim Ways, which supplies into 50,000 stores including retailers such as Sears and Macy’s.


The inventor, based in Burscough, near Ormskirk, believes he can sell up to 100,000 of the aids every month and has interest from across the globe for the product. Kevin said: “The American market is massive because there are so many pools in back yards there and 42% of children aged between four and 11-years-old


cannot swim a length.


“I gave a prototype to a buyer from Wal-Mart and she took it to one of her nieces who loved it. Immediately she came back asking for 100,000 units within two months.”


The company is already exporting to 70 countries across the globe with strong interest from major markets including South Africa and Australia.


Its success has seen its inventor nominated for a major export award later this month.


He said: “The licensing arrangement in the US is a bit of an experiment for me, I want to see how it works for both parties. “Obviously, if it is successful and I can sit back, take a royalty and work on it on a consultancy basis, that might be something I may look at. “There is a long way to go for us


and I think the next two years will show us how far we can go with it.” In 2006, the inventor took his product onto television’s Dragon’s Den and failed to secure backing. After several meetings with other potential investors who all wanted a


50% stake, Kevin decided to fund the project himself.


i FOR FURTHER INFORMATION


F SWIMFIN ( 01604 416916 : www.swimfin.co.uk


RON PLOMPEN JOINS AQUA TECHNOLOGY


Automatic pool covers and moving floor specialists Aqua Technology has appointed Ron Plompen as New Sales and Marketing Director. Ron has 28 years of experience in the wet leisure industry and includes export sales, product development and setting up dealer and distributor networks amongst his successes.


Aqua Technology head office is based in Perwez, Belgium. The group of companies include Ocea and Hydrofloors amongst its portfolio, with sales offices in the UK. The business manufactures automatic pool covers and movable floors, with their strength in having their own research and development department, extrusion of PVC and polycarbonate slats and production of in-roller drive motors.


Recent successes for Aqua Technology include


the partnership with the Dutch company Pooltechnics for Hydrodeck and signing contracts at SPATEX in Brighton to establish Hydrofloors Middle East, with its office in Dubai.


Teemu Griffiths, owner of the group said: “We are really happy to have Ron on board and welcome the new perspective he will bring. We are looking forward to working together on some exciting and new projects both here and overseas. Watch this space, there will be more news to come!”


i FOR FURTHER INFORMATION


F AQUA TECHNOLOGY UK ( 01865 604882 : www.ocea.be


NEW LIW EVENT MANAGER TARGETS POOL SECTOR EXPANSION


Leisure Industry Week, the annual three day NEC event which includes a wet leisure section has appointed David Sanvoisin as Event Manager. He has already said he believes the pool and spa sector of the show has room for significant growth. Sanvoisin has worked on the LIW event since 2003 but now moves up to take over the event for owners UBM. Sanvoisin said: “I love the show; having experienced both sides –


exhibiting and organising – it has become a big part of my working life. Like many exhibitions, the industries that LIW serves are facing challenging times and exhibitors are rightly demanding increased ROI on their marketing spend. I firmly believe that live events provide this – particularly in such a unique environment as LIW.”


Sanvoisin has been tasked with ensuring that LIW caters for the entire out-of-home leisure industry sectors.


He said: “The main target areas for growth include pool and spa, which has a great base from previous years at the show but also really represent growth opportunities.”


Leisure Industry Week in 2012 takes place from 18-20 September at Birmingham’s NEC.


i FOR FURTHER INFORMATION


F LIW ( 020 7921 8669 : www.liw.co.uk


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