042 REPORT
CINEMAXX
Company: Meyer Sound Location: Germany and Denmark
In summer 2011, CinemaxX AG, a European cinema chain headquartered in Hamburg, Germany, announced plans to equip a total of 60 screens throughout Germany and Denmark with Meyer Sound EXP cinema loudspeaker systems. Cin- emaxX AG, a publicly traded holding company, operates cinemas in Germany and Denmark with a total of 34 cinemas, about 300 screens and approximately 80,000 seats. The 60 screen audio upgrade program is scheduled for completion by 2013. “With Meyer Sound EXP, we have an audio component that is fully equal to the 4K digital image,” said Christian Gisy, CinemaxX CEO. “Investing in EXP already has proven to be a wise decision, and working with Meyer Sound has been an absolute joy.” Gisy first heard the system at Solaris Kino in Tallinn, describing the experience as: “One of the most immersive movie experiences I ever had.” The largest in CinemaxX history, the audio upgrade project began in 2010 with screens in Hamburg and Copenhagen, with more recent retrofits in Berlin and Mu- nich. Screens equipped with Meyer Sound EXP systems are advertised as featuring a ‘MaxXimum Sound’ experience. Systems integrator and installer for the entire program is Film Ton Technik Hannsdieter Rüttgers GmbH (FTT) of Düsseldorf, Germany. EXP is Meyer Sound’s first product line created exclusively for the uniquely demanding requirements of cinema applications. EXP installations - typically in conjunction with Sony 4K digital projection screens - are now in operation at commercial cinemas in North America, Europe, and Asia. In addition, EXP is fast becoming the monitoring standard for film sound production, with systems now in use at California studios Skywalker Sound, American Zoetrope, and at De Lane
Lea in London. “Since installing our EXP systems, our audiences have noticed the amazing dif- ference,” continued Gisy. “Attendance for our ‘MaxXimum Sound’ screens has increased noticeably. Our audience especially love the voluminous sound within blockbusters. It makes them feel the movie.” The self-powered EXP cinema systems encompass Acheron screen channel loud- speakers, coupled with Acheron LF low frequency screen channel loudspeakers. Also included are X-800C cinema subwoofers and HMS-10 surround loudspeak- ers, with precise digital optimisation by the Galileo loudspeaker management system. At recent EXP upgrade location, CinemaxX Isartor in Munich, Theatre Manager Walter Liebold was excited to be on the leading edge of film exhibition. “We are very satisfied with the sonic improvements,” he noted. “Quite simply, Meyer Sound is the new standard for cinema audio.” Discussing the choice of projectors, Gisy commented: “When we started our 3D- digital rollout we had one goal, to offer the best quality and the most usable system. And with the marvellous 4K Technology Sony delivered the best arguments to us.” Gisy conluded: “Our job is to bring the best experience possible to our guests. This experience consists of two parts, the best quality in the projection and the best sound. Cinema always has to cope with the latest developments. And we have to make people notice that CinemaxX always is the first mover when there are innova- tions in the market.”
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