036 REPORT


CINEMA REPORT


The Browning Cinema at the University of Notre Dame is one of 2,000 THX-certified cinemas in the world


While many of the venues that are showcased in mondo*dr can be limited in terms of consumer accessibility, there is an entertainment domain that opens its proverbial arms to almost everybody. Cast your mind back to your younger days and there are likely to be fond memories, peppered throughout the years, of trips to see movies on the big screen. The queues, the anticipation, and the overpriced sweets, but, ultimately, an experience that surpassed any other viewing experience on offer. Par- ticularly in the days when a 14-inch TV in your bedroom was an absolute luxury, that viewing experience stood head and shoulders above any other. Compared to nightclubs or casinos, where age is a restrictor, or theatres, where taste and budget can stand in the way, cinemas are appealing to people of all age and of all manner of tastes. In cinema, content is the driver and technology combines


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with design to become the vehicle. In 1983, THX was formed in a bid to legislate that vehicle. In fact, it was established, initially, for a much more specific reason. Developed by audio engineer, Tomlinson Holman at George Lucas’ company, Lucasfilm Ltd, the audiovisual reproduction standard was formulated to ensure the soundtrack for the third Star Wars film would be accurately reproduced in the best venues. Star Wars Episode VI: Return of the Jedi, released to theatres on 25 May 1983, was the first to use THX technology. As it states on www.thx.com: One week after ‘Star Wars Episode V: The Empire Strikes Back’ debuted in the- aters (21 May 1980), George Lucas hired audio scientist, Tomlinson Holman, to design the audio mixing facilities at Lucas’ Skywalker Ranch in Northern


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