FEBRUARY News brief...
TAYLOR BLOXHAM’S BRUCE SHARPLESS
PASSES AWAY Leicestershire printer Taylor Bloxham has regretfully announced the death of Bruce Sharpless at the age of 87. Sharpless worked at Taylor Bloxham since the company’s start in 1938, and despite a break in service to serve inWorldWar 2 and the the Royal Artillery, Bruce worked at the company until he retired in 2006. He died peacefully in December and is survived by his wife Jacqueline and daughter April.
ASHBURY
APPOINTS EVE Ashbury Labelling has appointed Lorraine Eve as regulatory affairs manager. Drawing on more than 15 years’ experience in food legislation, Lorraine will advise clients on all aspects of food law, from interpreting new regulations correctly to devising compliant product specifications and labelling artwork. Lorraine previously worked for Tesco, where she held multiple positions.
BRANDOPUS REDESIGN
TWININGS TEA Design agency BrandOpus have brought a touch of the Far East with their new redesign of Twinings’ Green Tea range. The agency were briefed to to enhance the brand’s leadership position in the Green Tea category through a range of more confident and modern designs. BrandOpus appointed fashion illustrator Tobie Giddio to create unique ink drawings in vibrant colours for the range of fifteen packs, bringing to life the ingredients which go into making each tea.
Revolution in the fridge M&S launch packagingwhich claims to extend fruit’s fridge life by up to two days
Marks and Spencer have launched brand new packaging which, reportedly, allows fruit to sit in the fridge for up to two days longer before becoming inedible.
aiming to reduce the huge amount of food that is wasted eash year in Britain. The ‘It’s Fresh!’ strip - which
F
irst reported by the Guardian, the packaging, called ‘It’s Fresh!’, is
is being supplied by a British firm - is an eight centimetre by four and a half centimetre piece of material which sits at the bottom of the pack. It contains a mixture of minerals such as clay, which together, absorb ethylene – the ripening hormone which causes fruit to ripen and then turn mouldy. According to the retailer, the
strip does not affect the recyclability of the packaging and will not increase the cost of the product that is being purchased.
The pack is currently only
being used withMarks and Spencer’s line of strawberries, but, if it proves successful, will be rolled out across their entire fresh berry range. In early trials carried out in
M&S stores, aminimum wastage saving of 4 per cent was achieved. The retailer says that during the peak strawberry season, thiswould equate to 40,000 packs, or about 800,000 strawberries. This, in turn,will help its commitment to reducing
BoPET film prices levelling?
According to PCI Films, the inflated prices converterswere asked to pay for BoPET filmlate in 2010 are no longer the case,
with the pendulumswinging the otherway. According to the company,
prices are typically €2.20 to €2.35 currently, with spot prices as low as €1.50 to €1.80. This is because, on the supply-side, new capacity has come on stream in India and Egypt and, because the major European producers weren’t able to provide sufficient supplies in 2010, European buyers have
developed relationships with other producers from outside the region. Raw materials used in BoPET film manufacture have also begun to rise, which has reduced film producer margins. Meanwhile, on the demand
side, the globalmarket has weakened: there is new legislation in India, driven by health and environmental issues, outlawing the massively popular BoPET film
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