PACKAGING DESIGN & SOLUTIONS Stacking up innovation KorsnäsArtisan design
Korsnäs has introduced Korsnäs Artisan, its new innovative lightweight cartonboard, offering what they believe to be quality luxurious packaging that also offers business and environmental savings. Made from 100 per cent virgin fibre, Korsnäs Artisan is a specially designed multi-layered cartonboard with a light-coated top surface and an uncoated reverse side. The paper specialist also says that the board’s composition of long resilient fibres provides a robust packaging material, whilst the super-smooth and silky exterior offers excellent printing properties. Korsnäs believe the Artisan’s quality and durability make it an ideal packaging material for luxury products. Speaking at the launch of Luxe Pack in Monaco, Sven Hjelmstedt of Korsnäs said: “Our new innovative cartonboard offers a unique satin quality, which is not only very smooth but very pleasant for customers to touch and feel. The packaging can therefore offer elegance and a distinct sense of understated luxury – perfect for premium market goods.” As made from virgin fibre, Korsnäs Artisan meets the strictest hygiene requirements and is approved for direct contact with food. Marks & Spencer is the first retailer to use the packaging for its Carrot &Walnut and Lemon Drizzle cakes (pictured). In addition to its high quality finish, the new packaging also offers, says Korsnäs, both business and environmental benefits that are in keeping with Marks & Spencer’s ethical and environmental programme, Plan A. The light-weight cartonboard saves approximately 20 gsm on the overall weight of the board compared to the material previously used. This packaging reduction will help Marks & Spencer to reduce its carbon footprint by reducing the number of pallets needed to be transported and stored as well as fewer raw materials moving throughout the supply chain. The board is also 100 per cent recyclable. Anne Harding, packaging manager at Marks & Spencer, said: “Our new packaging using Korsnäs Artisan cartonboard not only beautifully showcases our cakes for our customers, it also helps our Plan A commitment to reduce the amount of packaging we use. We’ve already reduced our food packaging by an average of 25 per cent and through using innovative materials such as this we’re reducing our packaging even further.” Darryl Rice, end user director at Korsnäs, said: “Korsnäs Artisan should appeal to owners of luxury brands that want to differentiate themselves and engage their customers with a luxury quality finish. I expect this material to become a huge success in the health & beauty market, especially amongst luxury cosmetic and perfume. The lightweight board also have many benefits for brands looking for business and environmental benefits.” For more information call 0046 26 15 10 00 or visit
www.korsnas.com/en.
A radical stacking pack design from RPC Containers Rushden is, according to the company, boosting both in-store presence and usability for Cuprinol Sprayable Fence Paint. The requirement for RPC was for a pack that looked different and stood out on-shelf, as well as being suitable for the application. Its appearance also had to clearly position the contents as an obvious outdoor paint. Following talks with retail outlets, it became clear there was an opportunity to reinforce on-shelf impact with a radical new pack which could also enable retailers to maximise space. Initial designs needed the mould ends to move to release the cap indent but after extensive research and trials it was clear the cap recess could be dispensed with and the location provided in a different manner. A new base allowed the mould to open normally and create a lateral location for the neck. This, together with simple top upstands and base indents provided the location for the stacked packs. For more information call 01673 840200, email
sales@rpc-marketrasen.co.uk or visit
www.rpc-marketrasen.co.uk.
Marking glass bottles
for traceability When you combine SYNRAD’s success in lasermarking commercial, automotive and residential glasswith the need to add inventory and batch control traceability to consumer products, the result is this excellent bottlemarking application. A SYNRAD sealed CO2
laser, FH Series
marking head and WinMark Pro lasermarking software provide the ability tomark text and even graphics on glass bottles or containers.WinMark Pro allows the user tomark the same batch or lot number on a specific number of bottles, to serialize individual bottles or batches, or tomark specific information sent froma host computer or server. This 14-character text object, 0.125 inches high (pictured),wasmarked in a cycle time of 0.21 seconds. Line speeds up to amaximumof 95 ft/min (29.1m/min), however, are also possible. For more information call 01295 672500, email
info@laserlines.co.uk or visit
www.laserlines.co.uk.
18 | Packaging Gazette |
PackagingGazette.co.uk
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