PACKAGING DESIGN & SOLUTIONS
Smurfit’s spectacular success Smurfit Kappa continues to see fantastic results as it collects gongs at numerous awards ceremonies
Smurfit Kappa, specialists in corrugated packaging, ended 2011 with a fantastic awards season which saw them collect an array of gongs for their hard work and dedication in the industry.
Vision Chelmsford received unprecedented acclaim from judges for producing the “best process print ever seen on B flute.” They were crowned the winners
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of the Corrugated Post-Print Category with the Bacardi Breezer Cool Box (below) in the acclaimed International awards, where entries are judged on register, sharpness, trapping, flatness, reproduction and innovation. In fact, demonstrating their
dominance in the field, Smurfit Kappa were the only nominees for the Corrugated Post-Print Category, with the other candidates being Smurfit Kappa Northampton with the Super Heroes (inside box) and Smurfit Kappa Delitzch with the Original Danziger Goldwasser Liqueur. Print Vision Chelmsford won
the accolade after producing a pack quality that is reportedly unique among B flute prints and meeting with all the customers’ requirements. Bacardi required a minimal cost material but with an excellent print that could also
hold ice for the Breezers in a party or barbecue environment. John McAllister, Smurfit Kappa
Print Vision general manager said of the win: “We use our printed packaging expertise and in-depth knowledge of the fast- moving retail market in order to elevate brands with Print Vision, producing visually exciting, high definition promotional packaging with a fast turnaround and in relatively small quantities.” Next up were the UK Packaging Awards, held in London on the 16
November. Here, the packaging specialists won the Corrugated Pack of the Year Award with their clever structural design for Old Tom ale’s Wrong Way Box (above), replacing an inefficient and expensive wooden pack. Smurfit Kappa managed to win
despite a strong category that included runners up DS Smith and SAICA. One judge described the presentation pack, which holds two bottles of the ale and a glass, as “very original” and praised its “very clever cut-out design, which allows use of a single piece of packaging”. This is the second award the
Old Tom gift pack has won after being honoured with a gold at the Prestigious EFIA (European Flexographic Industry Association) Awards earlier this year in the Post Print Coated Line-Screen category. The corrugated pack is
designed to resemble the wooden crate it replaced for Old Tom ale and is called the Wrong Way Box as Smurfit Kappa innovatively turned the product on its back and used the top and bottom flaps to secure the product, so no extra fittings were required. As well as cutting the unit cost of the packaging, the design allows a
complete view of the contents, yet has sufficient display faces for informative print. Additional factors that pleased
the UK Packaging Awards judges were the fact that the Wrong Way Box is supplied flat, taking up less room in the warehouse and reducing storage costs; is lighter, significantly reducing postal costs; and has built in buffers, so no void fill is required. The judges also claimed that the
pack is printed using high quality flexographic post print to a very high standard - so much so that it’s difficult to believe the box is, in fact, made in corrugated. John Robinson, Buyer at
Frederick Robinson Ltd, comments: “The boxes look great and we have had so many complimentary comments
about them!”
irst up was the Flexotech awards on the 19th October, where Smurfit Kappa Print
Smurfit Kappa UK 3rd Floor, Cunard Building, Water Street, Liverpool, L3 1SF Tel: 0870 850 3877
enquiries@smurfitkappa.co.uk www.smurfitkappa.co.uk
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