SPOTLIGHTON DS SMITH PACKAGING
Mimosa pack wins top retail ready award
For the second year running, DS Smith Packaging haswon the prestigious Retail Ready Pack of the Year accolade at the UK Packaging Awards. In the 2011 event, DS Smith Packaging’s retail ready entrieswere so strong that theywere selected for all three short listed places. The judges opted forMimosaMarket’s Rape Seed Oil pack, describing it as a “good, clean pack” giving the brand a “great impact” in-store and solving the problemof protecting a fragile product “without over-packaging.” The corrugated packwas designed by DS Smith Packaging Louth to protect six bottles of oil in a one-piece unit using integral dividers. The structure uses the characteristics of corrugated boardwith crumple zone areas to absorb energy impact andminimise damage. The pack creates an eye-catching display that looks good on-shelf and is easy to find back of store. The one-piece 100 per cent recyclable pack allows faster assembly and 'in-line' product packing (no gluing for the customer to do). It is printed in four colours to complement the primary pack. The contents are highly visible to consumers and the packmakes it easier tomanage the shelf, as individual bottles do not have to be decanted.
Reinvigorated packaging for Seven Seas
DS Smith Speciality Packaging, Belper, has designed new, high quality retail ready packaging for the Seven Seas range of Liquid Pure Cod Liver Oil. The different bottles had been previously packed in a variety of B-flute open fronted trays with shrink-wrap. All these have been replaced with a singlematerial. Using PackRight, DS Smith Packaging was able to specify another space savingmaterial with an ideal print surface, Cartonflute, to optimise the packaging’s performance in the supply chain and its appearance in store. ImageRight enabled an exactmatch of the brand colours, so that primary and secondary packaging work in perfect harmony. High quality flexo print has been applied on both the outside and inside liners to create greater impact on shelf.What’smore, these attractive packs incorporate clean perforations that add greatly to the visual presentation of the Seven Seas range. Each pack has an Imagelase panel containing data such as product descriptors, pack weights and barcodes. This has resulted in reductions in packaging inventories, fewer changeovers on the packing line and the total elimination of consumables such as labels or ink-jetting. It all goes to show how working with DS Smith Packaging, says the company, enables customers to improve supply chain efficiency whilst driving out costs and carbon and boosting sales in store.
Chocolate bar breaks record
DS Smith Packaging has been delighted to support Thorntons, its long-time and highly valued customer, by creating replica packaging for theworld’s biggest chocolate bar. Thorntons celebrated its 100th anniversary by producing themassive, nearly six tonne bar, thereby entering the Guinness Book ofWorld Records. Aftermonths of top-secret planning, Thorntonsmade the bar in its iconic Continental 90gm chocolate block design. DS Smith Packaging’s replica packaging was produced through a truly collaborative effort, showing how well the different capabilities of the business canwork together to a customer's benefit. DS Smith
Packaging’s Clay Cross design team managed the specification and manufacture of the pack; its Monmouth site, home to Tri-Wall, supplied the board; DS Smith Multigraphics printed the vinyl graphics. Steven Rose,Managing Director at Clay Cross explains: “This was a fantastic opportunity to support Thorntons and a real challenge to produce an exact replica of the packaging.We relied on each site’s skills set to make this idea happen. Everyone was very happy with the result.” Emma Tag of Thorntons said of the completed project: “The carton looked totally amazing and really made the record chocolate bar stand out.”
DS SMITH PACKAGING Beech House,Whitebrook Park
68 Lower Cookham Road,Maidenhead, Berkshire SL6 8JZ Tel: 0845 260 70 80 Email:
sales.support@
dssp.com
www.dssmith-packaging.com
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