4/ SEPTEMBER 2011 THE RIDER STAFF HON. COL. A.W. FINN CD: Founder


BARRY FINN: barry@therider.com Publisher/ Editor/Advertising Manager


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New 2010 Equine Industry Released by Equine Canada — Most Comprehensive Equine Industry Study Available in Canada


Ottawa, ON — Equine Canada has just released its 2010 Canadian Equine Industry Profile Study — the State of the Industry. The 2010 study reports on sta- tistical data derived from the largest equine industry participant survey sample ever completed in Cana- da. The demographic and economic information garnered in the survey underlines the significant role Canada’s equine industry plays in the country’s overall economic health.


Central Ontario Pleasure Driving Association


“This is the broadest and the deepest analysis of the state of Canada’s equine nation our sector has ever produced,” states Akaash Maharaj, Chief Exec- utive Officer of Equine Canada. “Our report con- firms the enormous — but too often underestimated — contribution made by Canadian equestrians to our country’s economy and quality of life. It also empowers us with the fact base we need to work with the government of Canada to improve our country’s public policy framework for Canadian equestrians: to uphold higher standards of horse welfare, to expand the Canadian equine industry domestically and internationally and to better serve the hundreds of thousands of Canadian horse people from coast to coast to coast.”


aging demographic, with 24 per cent of horse own- ers in the 60+ age group. A key priority for long- term industry sustainability and growth will be attracting new participation and revitalizing the cus- tomer base.


The 2010 national profile study, the third of its kind, was based on a template first developed for a national study in 1998, and repeated in 2003. There- fore the 2010 study report is able to provide an anal- ysis of trends in the industry from 1998 through to 2010. In compiling the 2010 data, a total of 2,566 interviews were completed with adult participants in all 10 provinces, the Yukon Territories and the Northwest Territories. The statistics collected direct- ly represent 2,566 adult riders/drivers or horse care- givers, and indirectly represent an additional 4,296 Canadians who ride or drive and are resident in the households of those surveyed.


Equine Industry Profile Study report please contact Margaret Harvey, Manager, Recreation at mhar- vey@equinecanada.ca or 613-248-3433/1-866-282- 8395 x 133


About Equine Canada


Although statistics indicate the industry faces some significant challenges ahead, including an eco- nomic climate that is driving horse-keeping costs up (a jump of 70 per cent since 2003) and lowering sale prices for horses (down 49 per cent from 2008/09), they also show the industry is robust and significant, contributing more than $19 billion annually to the Canadian economy and supporting more than 154,000 jobs in Canada — one full-time job for every 6.25 horses.


The report estimates there were 963,500 horses in Canada in the summer 2010, living on 145,000 properties, and that 855,000 people were active in the horse industry last year. Statistics indicate that while there are 79,000 more horse-owner house- holds in 2010 compared to 2003, entry-level partici- pation in the industry is down by approximately 50 per cent. The study also shows that expansion in horse ownership in the past decade has been driven by increased participation from the baby-boomer generation and that the pool of horse owners is an


From Our Founder


Remembering August 1977


Ontario Combined Driving Association


June 1977 marked the Silver Anniversary of the Western Horse Association of Ontario. The associa- tion was formed in 1952 by several enthusiastic horse owners who wanted to bring in workable rules for the Ontario horse industry. Two of these members are Herb and Jean Towers. Let me know the names of those origi- nals I will make sure that they will be honoured right here in The Rider. 2012 will mark the 60th. Anniversary of the WHAO. I know some of the founders and charter members of the this association are alive and well. Lets hope that WHAO is able to hold a Grand Reunion and honour these founders and supporters. You may not be aware but many Ontario horse clubs and associations used to share the WHAO Awards and Banquets, as their clubs were so small that it made sense to join the WHAO, who in fact really provided many clubs


In addition to informing equine industry busi- ness strategies and supporting industry presentations to government, the 2010 study will provide key data in the creation of a national traceability program for horses in Canada. The federal government is aiming to have the program fully operational by 2013 as part of a national traceability system for all live- stock, the purpose of which will be to assist govern- ments and industry in limiting the economic effect of animal health, plant health, food safety and other emergencies and to proactively gain access to for- eign markets requiring traceability.


“It is important the horse industry’s unique needs, practices and business challenges are taken into account during the development phase of the equine traceability program and the information pro- vided in 2010 study report will be essential to the creation of an equine traceability program that works best for Canadian horse owners,” states Mr. Maharaj.


The study was prepared by Strategic Equine, with funding provided by Agriculture and Agri- Food Canada. Copies of the study are available for download on-line at www.equinecanada.ca. Printed copies can be purchased by contacting the offices of Equine Canada at 1 866 282 8395.


For more information about the 2010 Canadian


and associations with workable rules. Lets encourage the WHAO Directors to get a 60th. Anniversary Reunion up and running... the WHAO directors list is provided in this issue of The Rider.


A class action Law Suit was filed against the Ontario Jockey Club by the Quarter Racing Owners of Ontario. The suit was filed on June 26,1977. The general membership voted unani- mously following the OJC’s cancella- tion of the Summer Racing season at Fort Erie. Garland William’s was the QROOI president at the time of the suit.


Belvedere King Size Cigarette Manufacturers held their third and fourth circuit Rodeo at Port Elgin and Goderich, Ontario. Belvedere provided Pewter Belt Buckles for the winners of the sponsored events. George Phillips promotion manager for Rothmans of Pall Mall & Carling O’Keefe Brewing help put rodeo in Ontario right out front for the public to see.


The Ontario Rodeo Association, who held their early banquets with the WHAO were pushing the Idea that rodeo people wear western wear all the time and not just in the arena. The


Equine Canada is Canada’s national governing body for equestrianism. A member-driven, charita- ble institution, it is the executive branch of the Canadian Equestrian Team, and the national author- ity for equestrian competition; the national voice for recreational riders; and the national association for equine welfare, breeding, and industry. Equine Canada is recognized by the Government of Canada, the International Equestrian Federation (FEI), and the Canadian Olympic Committee as the national organization representing equestrian sport and equine interests. For more information about Equine Canada, please visit www.equinecanada.ca. For more please Chapter 8, which provides an overall summary of the study: http://bit.ly/pjwCA3


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Ontario Reined Cow Horse Association


Oooops! The wrong caption was on our front cover last issue for this photo. This photo is of Sato, a palomino and white sabino Thoroughbred stallion, the latest horse to be immortalized as a Breyer model. Sato is dual registered with the Jockey Club and American Paint Horse Association. He is owned by April Wayenberg of Blazing Colours Farm in Wellandport, Ontario, Canada. For more information visit www.blazingcoloursfarm.com


story was in the Rider and at that time the board had approval rights on ORA editorial appearing in The Rider as we were their official publication. The President was Bill Leggette, first VP was Dave Paisley who was also the rodeo clown. 2nd VP was Eric DeG- roote and Public Relations was Barry Ellis.


Steve Hyde of the Ontario Rodeo Association with Jerry Kinsella, as his assistant director and CBC Television got together to produce a rodeo film that was shown at the Cannes Film Festival. Steve also co-wrote songs for Roger Whitaker. Ontario Rodeo had some top personalities helping along the way. Jerry was the former PR director with ORA.


17,000 were on hand at Spruce Meadows to witness the olympians vie for the $85,000 purse.


Bill Stirling, one of the Original WHAO Judges, was the official judge at the Oxford Trail Riders horse show.


Crown Horse Trailers moved to a new facility in Paris Ontario. The horse trailer manufactured by McClel- land Welding and Fabrication was a


very well styled and functional trailer. Mike McClelland and Doug Towers partners in Crown Trailers were very please with the new 4,000 sq foot facility, after previously working in an old multi level and cramped facility in Brantford. The move was a good one as they also now owned the building.


Western World was getting ready to be staged at the Coliseum at Exhibi- tion Place in Toronto on the Thanks- giving weekend. They were offering a $40,000 purse.


Just a question that I would like to pose regarding the auto insurance industry of Ontario. I had an accident on the 401 near Ingersol,Ontario in February, 2009. I hit black Ice and destroyed my vehicle and did a lot of damage to myself. I was NOT charged by the OPP. I am very much aware that the insurance industry had a hand in writing the legislation that we are forced to live with. Having said that, my accident was caused by the negli- gence of the Department of Highways and/or their highway contractor. Why am I being penalized because they both failed to take proper care of our highways?


Aidan W. Finn CD


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