ing to provide the visitor enough information to say yes.
Problem Solving, Benefits Rich Mes- saging - The choice to buy or not to buy is an emotional decision. The web copy and messaging on your site MUST be written in a way that demonstrates to the client what problems you solve and how THEY will benefit from what you have to offer. By focusing on the benefits your clients receive and the prob- lems you can solve for them, you create an instant emotional connec- tion with them, in which case, they are more likely to say YES to what you have to offer.
A Specific Call To Action – A call to action is just that, you are inviting the visitor to take some sort of action after reading the content on the page. Your call to action can be an invitation to visit another page on your site, sign up for a workshop or purchase something. Using the call to action strategically can draw visitors deeper into your site, allow- ing them to get to know you better and build their trust in you.
An Effective Opt In Box - Out of all the things that can and will enhance your ability to create a lasting relationship with your online visitors and convert them into pay- ing clients, a strategic and effective Opt-In Box is probably your most important tool. However, it is quite often the most misunderstood, mis- used and under-valued resource of soul-based, passion driven business owners.
Without an Opt-In Box on your website, you have absolutely no way of staying connected to your visitors and potential clients. Now granted, not all visitors will provide their information to you through your Opt-In Box but those that
aspiremag.net
do are saying that they resonate with what you offer and that they want to get to know you better. By opting into your list, they are raising their hand and saying, “Hey, I might be interested in buying from you.”
How does your site measure up? If you struggle with converting visi- tors into paying clients, take some time to assess each page on your site by asking yourself the follow- ing questions and adjusting your content accordingly.
Does the page have one clear strategy/goal? Does the content on the page support that goal? Are you communicating to your audience using benefits rich/ problem solving messaging? Does the page have a clear call to action that invites the visitor to take the next right step to achieving the goal of the page? Do you have an effective Opt-in box on the page to collect visitor information so you can begin cre- ating a long-term relationship/ connection with them?
Kim Turcotte, fully supports service- based business women like you through the process of creating and implementing an authentic brand and a robust line of products and services totally aligned with your passion and your soul’s purpose. Visit Kim online at
www.growyourdivinebusiness.com or
www.creatingwebsitesthatwork.com.
Words of Wisdom
“You must love
yourself before you love another. By accepting yourself
and fully being what you are, your simple presence can make others happy.”
Author Unknown 65
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