Partners for Progress
President’s Council Executive Director Shellie Pfohl participates in a ‘Girls on the Run’ event
Still, nearly 34% of adults are obese, more than double the number 30 years ago. The
percentage of obese children tripled during the same period, to 17%. In addition, 68% of adults and nearly one-third of children are considered overweight—due, in large part, to sedentary lifestyles in the U.S.
On the bright side, First Lady Michelle Obama’s much-
“Through IHRSA clubs, Americans can achieve their recommended daily physical activity and earn the Presidential Active Lifestyle Award.”
heralded campaign, Let’s Move!, whose goal it is to reduce childhood obesity rates through better food choices and physi- cal activity, caught the nation’s attention when it was launched in February 2010—and it continues to engage it. (See pg. 17) As part of its fitness component, Let’s Move! supports the
President’s Challenge, a program of the President’s Council on Fitness, Sports, and Nutrition (PCFSN). The Challenge encourages Americans to become active five days a week, for at least six weeks out of an eight-week period. In keeping with the government’s activity guidelines, it calls for adults to be active for 30 minutes or to walk 8,500 steps per day. Children are to be active for 60 minutes per day. As an alternative, girls can walk 11,000 steps, and boys, 13,000 steps, per day. Participants who log their activity and complete a
fitness test are awarded the Presidential Active Lifestyle Award (PALA).
Let’s Move! and the Challenge provide a unique and promising opportunity that IHRSA has
been quick to seize. It’s redesigned its own eight-year-old national fitness program, Get Active America! (GAA!), which begins this month, aligning it with these two initiatives to help clubs firmly position themselves as the resource for health and wellness information in their communities.
44 Club Business Internat ional
| MAY 2011 |
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