| CBI Interview |
order. Constantly introducing inspiring, energizing new programming is very important. We keep all of our systems in great shape, and because we have staff that can repair or replace just about anything, our costs are low. People see all of this, and they know you’re on top of your game.
CBI: What do you think the next five years hold for the industry?
TB: In my opinion, big-box clubs with lower prices won’t continue to attract new members for very long. Many new franchised facilities will open in the near future; however, many of them will probably close when their leases expire. Long-term, I think, it’s going to be
the educators, innovators, thinkers, and family-oriented operators who will prevail. —|
– Patricia Amend,
PAmend@aol.com PRO FORMA: BAY TENNIS & FITNESS, PETOSKEY HEALTH & FITNESS
Facilities Bay Tennis & Fitness, Bay Harbor, Michigan: former tennis and hockey facility built in 1974; purchased in March 2006; renovated and expanded and reopened as a 60,000- square-foot multipurpose facility with five indoor tennis courts in November 2006
Petoskey Health & Fitness, Petoskey, Michigan: a new 10,000-square-foot fitness- only facility opened in November 2007
Profit margin: 10% net profit for 2010; 15% projected for 2011
Amenities: personal training, three free fitness assessments per year, wide range of classes, tennis clinics and tournaments, STOTT PILATES, massage therapy, tan- ning, babysitting—all accessible to the public, but with preferred rates for members
Memberships
• Annual: Fitness, Tennis, and Fitness & Tennis Combo. For family memberships, Primary (first to join) rates are $69, $59, and $76 per month, respectively
» Single-month memberships: Fitness, $115; Tennis, $89; Fitness & Tennis Combo, $119
» Other: Seven additional membership options, including junior memberships, are available to individuals and families.
» Class cards for unlimited classes: $249 for annual memberships; $199 for those with a 6-8-month membership (nonmembers pay extra) —|
www.
ihrsa.org | MAY 2011 | Club Business Internat ional 35
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