| News & Know How | News
Media Adds Momentum to ‘Let’s Move!’
childhood obesity, to provide parents and caregivers with an answer to that question. Recently, while speaking at a community event in Atlanta, Georgia, Obama announced the next important step in her initiative: the release of a new series of public service announcements (PSAs) that will air on radio and television, and be featured in print and online media. Developed in partner-
W
ship with the U.S. Department of Health and Human Services (HHS), the U.S. Depart- ment of Agriculture, and the Ad Council, a non- profit organization with offices in New York and Washington, D.C, “The PSAs,” the First Lady explains, “offer simple tips and ideas to encour- age healthy eating and physical activity.” The spots, which were
slated (after the fact) to run from late March through early April, seek to further engage the public, calling them to action and, in particular, directing them to the
Let’s Move! Website (
www.LetsMove.gov), where additional resources and information can be found. Three multimedia PSA campaigns—one for the general market,
along with ones specifically targeted to the African-American and Hispanic communities—were created, pro bono, by leading advertising firms. Distributed to more than 33,000 media outlets, including AETN-A&E Television Network, CBS Corporation, and NBC Universal Broadcast and Cable Groups, the announcements were scheduled to run in advertising space donated by the media. —|
.org
To view a video of one of the Let’s Move! PSA ads, please go to pg. 17 of the digital version of the May issue of CBI by logging on to
www.ihrsa.org/cbidigital
> Short Takes | Smart Guys
No argument here! The editors of Harvard Medical School’s Harvard Men’s Health Watch recently reported that aerobic exercise “has a unique capacity to exhilarate and relax, to provide stimula- tion and calm, to counter depression and dissipate stress.” It is, they conclude, “key for your head, just as it is for your heart.” —|
www.
ihrsa.org | MAY 2011 | Club Business Internat ional 17 Savvy seniors
hat can you do to help children lead healthier lives? For nearly a year-and-a-half now, First Lady Michelle Obama has sought, via Let’s Move!, her campaign to eliminate
A Perfect Fit
ICAA helps active seniors find qualified trainers
> While club operators are well aware that individual trainers may have specific qualifi- cations and areas of expertise, to the aging adult cohort, it might not be so obvious. Fit- ness-savvy seniors who seek the assistance of a personal trainer may find themselves overwhelmed and unsure how to proceed. To simplify the process, and to ensure
that an appropriate match is made, the International Council on Active Aging (ICAA) has released the “ICAA Age-Friendly Personal Fitness Trainer Checklist.” “There are so many certifications that it’s
hard to know what to look for in a trainer,” observes Colin Milner, CEO of the Vancouver, British Columbia-based advocacy organization for active older adults. “The Age-Friendly Checklist was designed to look beyond a single piece of paper to qualities that will help older adults be comfortable when selecting a per- sonal trainer.” The newly
revised checklist is based on the “ICAA Questions to Ask a Personal Trainer” work- sheet, which, at its core, explains how to easily decipher a trainer’s response to a series of informa- tional questions,
such as: “Does the trainer know about limita- tions for the medications I take?” and “Does the trainer have at least two years of experience, including training clients my age?” Additional information is available online at
www.icaa.cc/consumer/icaapftguide.pdf. —|
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114