| IHRSA Report | Member News < ASSOCIATE PROFILES Kamagon Fitness, LLC < ASSOCIATE NEWS
Health Club Media Network u
The Stonyfield Farm Oikos Organic 0% fat u The Kamagon Ball is a bladderless
sphere with two handles and a knob that can be filled with water for added chal- lenge. Without water, the ball’s weight is approximately 5 pounds. Adding water increases the ball’s weight at the rate of 8.6 pounds per gallon, creating an unstable free weight of 15-45 pounds. When incorporated into workouts, the Kamagon Ball requires users to engage stabilizing muscles with each exercise movement. For more information, contact the company at 877-934-1005;
www.kamagonball.com. —|
RelaxZen, Inc.
Greek yogurt campaign on the Health Club Media Network (HCMN) consists of ads with tear-off, instantly redeemable coupons (IRC) valued at $1 off any Oikos product. “We turned to HCMN to enhance awareness, drive trial, and influence purchasing behavior among active adults,” explains Anne-Sophie Schmitt, the brand manager of Stonyfield Farm. “Coupon tear-pads placed on in-club media panels are generating redemption rates that are 10 to 20 times benchmark FSI rates,” notes Richard Hirsh, the executive vice president of HCMN. For more information, contact the company at 818-401-8888;
www.hcmn.com. —|
International Council on Active Aging u
The International Council on Active
Aging (ICAA) offered a snapshot of emerging trends for adults ages 50 and up, as this demographic continues to grow. Among its predictions: more wellness programs and professionals, including exercise physiologists and personal trainers; a convergence of rehabilitation and wellness, with an emphasis on optimizing individual functionality; and an increase in energy-boosting solutions, from exercise to chronic health-issue
u RelaxZen, Inc., provides relaxation
products that are designed to calm the soul, relax the body, and focus the mind. RelaxZen’s product line consists of DAY, NIGHT, SPORT, DAY FLIGHT, and NIGHT FLIGHT, and all include natural herbs, vitamins, and amino acids. All RelaxZen products have been specially designed to address the needs of active people. The full line can be found in multiple channels: health clubs, convenience stores, groceries, pharmacies, hotels, airports, travel centers, and other specialty stores. For more information, contact the company at 732-936-1500;
relaxzenshots.com. —|
support services. Other trends include a redefinition of retirement; innovative technology that supports aging; and greater green exercise options, such as trails, cycling paths, and meditation gardens. For more information, contact the company at 866-335-9377;
www.icaa.cc. —|
Retrofitness u
Retrofitness recently
converted health clubs in Ronkonkoma, New York, and Glen Cove, New Jersey, into Retrofitness-branded locations, with additional agreements currently under negotiation. The brand offers a low barrier to entry, easily identifiable branding, and consumer appeal. As part of the Retrofitness franchise system, new owners can access the company’s operations team, management training program, online operating platform, vendor partners, brand awareness, and turnkey profit centers, including a juice bar, personal training, and an extensive line of exercise apparel and accessories. For more information, contact the company at 732-431-0062;
www.retrofitness.net. —|
www.
ihrsa.org | MAY 2011 | Club Business Internat ional 103
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114