| News & Know How | News Continuing Education
Developing 5-Star Instructors By Patricia Glynn
E Dustin Grosz New President and
COO for Star Trac Dustin Grosz named to head up corporate comeback
> Michael Bruno, the CEO and chairman of Star Trac, the Irvine, California-based fitness-equipment manufacturer, has announced the appointment of Dustin Grosz to the positions of president and COO. Grosz, an industry veteran, was formerly
the CEO of Core Fitness, LLC, of Vancouver, Washington, which does business under the name of StairMaster, its best-known brand. Instrumental in growing the Bowflex brand, he was also part of the management team that successfully acquired Nautilus, Schwinn, and StairMaster. Prior to being appointed CEO, he served as the vice president of operations for Nautilus. “Grosz fills our current needs at Star
Trac with his back-end-of-the-business experience from his years at Nautilus,” explains Bruno. “He’s generated outstand- ing results as the CEO of StairMaster, and we’re excited for him to take Star Trac to the next level and create a foundation for the company to grow and profit.” Among the goals that Grosz has been
tasked with are ensuring that the company provides outstanding customer service experience, and shifting its focus from manufacturing products to managing a global supply chain. “With Grosz leading the way, we’ll
strengthen the company’s ability to provide the product innovation, quality reliability, and customer service that have been the Star Trac brand legacy since 1979,” says Bruno. —|
24 Club Business Internat ional | MAY 2011 |
ither you’ve got it, or you don’t. When it comes to teaching group fitness, that notion, say industry pros Kimberly Spreen and Rob Glick, is a myth. Good instructors, both believe,
can be made great. And those who are already great—well, they can be molded into superstars. Enter the 5-Star Instructor Development Training workshop, “The Star Within.” Co-created by Spreen and Glick, the workshop is an instructor-enhancement
opportunity unlike any other. Running approximately five hours in length, and priced between $800 and $2,000 (not including facilitator travel expenses), it details the differentiating elements that facilitate the good-to-great transformation. The need for excellent teachers has never been greater,
explains Spreen, the national director of group fitness and yoga for Chanhassen, Minnesota-headquartered Life Time Fitness, which operates 83 health clubs in 18 states. Glick, part of the creative team for San Diego-based
Total Gym’s GRAVITY system, suggests that this type of training will become increasingly vital. “We’re seeing a proliferation of equipment-only models and a shift toward high-tech. But group fitness is ‘high-touch.’ That’s only going to become more valuable as it gets harder to find.” Spreen elaborates: “Clubs that foster interpersonal
connections will come out on top. People thrive on rela- tionships. Face-to-face interactions, more than anything else, drive membership retention.” Cognizant of the need, and the potential payoff, for this
type of education, Glick and Spreen partnered to create a “finishing school where participants learn the skills you can’t learn on paper.” To date, more than 5,000 professionals have attended
the workshop, which is suitable for both novice and veteran instructors, as well as personal trainers who instruct multiple clients simultaneously. Along with practical demonstrations, the workshop presents lectures on five critical elements:
Rob Glick
1. Leadership—how to supportively direct members and serve as a positive, upbeat role-model 2. Motivation—how to foster camaraderie and stay connected with members 3. Education—how to cue properly and how to simplify complex information
4. Entertainment—how to creatively engage participants and ensure that they’re enjoying the experience 5. Organization—how to efficiently prepare beforehand and how to stay on task According to Glick, some individuals are, in fact, natural-born, pack-the-studio,
charismatic dynamos. “But everyone, if given the proper tools and guidance, can improve… “Ultimately, having a star on your team, someone who can get in front of mem- bers and shine, equates to improved retention and an increase in referrals.” —|
www.
ihrsa.org
Kimberly Spreen
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