spa business issue 1 2011
Spa tourism in Turkey, p64
Can modern spas do justice to authentic ayurveda? p60 52|Training:
Ecole hôtelière de Lausanne T e renowned Swiss hotel school launched its fi rst spa-focused qualifi cation in 2010. Helen Patenall fi nds out how well its been received
56|Top of the world Iridium Spa, the latest in-house spa brand for St Regis hotels, has made its debut in Tibet: one of the world’s highest cities. Kath Hudson reports on the challenges of launching a spa in such a remote location
60|Ask an expert: ayurveda As the luxury hotel market takes off in India, many spas are turning to ayurveda. But how can this traditional off ering work in a commercial setting? Jennifer Harbottle investigates
SPA BUSINESS 1 2011 ©Cybertrek 2011
St Regis Lhasa, Tibet, p56
64|Tourism: Turkish delight Terry Stevens reports on the Turkish ministry’s T ermal Tourism Cities Project, which aims to establish the country as a world-leading thermal tourism destination by 2023
67|Trends: Opposites attract Susie Ellis reveals her counter-trend predictions for the year ahead
73|Software guide: part 1 T e fi rst of our four part series on the rapidly-evolving spa soſt ware market
78|Products Equipment and product news
82|Research: Body of evidence A new study shows even one massage can have real physical benefi ts
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