Elizma Hoffman, head therapist, Talize
I took a three-year college course in beauty and holistic therapies, before working as a cruise ship therapist. I also worked at various hotel spas where I realised that there’s more to spas than just treatments. I wanted to learn more about budgeting, rooms’ revenue and product costs. Emanuel Berger, a board member at EHL and owner of the Victoria-Jungfrau group, nominated me for a scholar- ship place on the spa management programme, which I won in May 2010 at the Global Spa Summit. T e programme has allowed me to learn from professionals within the industry, from their experiences, knowledge and expertise. T is infor- mation has made me understand how the businesses run and why the smallest detail can make the biggest impact.
Verena Lasvigne-Fox, spa director, Four Seasons Hotel George V
Nowadays, it is increasingly rare for a hotel to open without a spa. For this reason, I’m pleased to deliver a mod- ule for the Professional Certifi cate in Spa Management programme at EHL. Indeed, we are in high need of qualifi ed spa managers – one of the most diffi cult positions to hire within the hotel busi- ness today. I have a background in the hotel industry and spa is my passion. I enjoy sharing my knowledge with students, who will hopefully choose working in spas as their future pro- fession. I would also like to encourage hotel schools to follow EHL’s direction of considering the position of spa managers as a new but very important job profi le requiring certifi cation via a combined theoretical and practical programme.
for those seeking to strengthen their management skills or apply them in a spa environment. The course is designed for
hotel spa managers, independ- ent spa owners or entrepreneurs, spa supervisors aspiring to grow into the management ranks and recent hotel school grad- uates wishing to pursue a career in spas. Two participants currently attending the programme, for example, are José Villegas, COO at Natura Bisse International, Dallas, US and Alexia Martin, spa manager at Mar- tin’s Hotel, Genval, Belgium. T e minimum academic level required for
entry is a bachelor’s degree or equivalent. Students can ask employers to sponsor or fund part of the course, but must otherwise pay for themselves. T e price of the course is chf21,000 (us$22,083, €22,083, £13,868). One scholarship is also awarded each year.
ON THE MENU
T e one-year Professional Certifi cate in Spa Management programme requires attendees to participate in four visits to the EHL cam- pus. Each contact session lasts seven days and focuses on a specifi c concept: marketing,
SPA BUSINESS 1 2011 ©Cybertrek 2011
human resources, fi nance and operations and facilities management. In addition to this class-based tuition, are
six Art of Spa days. Four professional day visits provide attendees with hands-on experi- ence at an actual spa, where they can interview members of staff at all levels to fully appreci- ate and understand the A-Z of working within and managing a spa. Two experience day visits to spas located around the Lake Geneva region give attendees a chance to learn the diff erences between wellness centres and four- and fi ve-star spas. Participating spas include Victoria-Jungfrau Grand Hotel & Spa, the Cinq Mondes spa in Beau-Rivage Palace, Buddha-Bar spa in Hilton at Evian-les-Bains and the Willow Stream Spa at Fairmont Le Montreux Palace. Overall assessment of the programme is based on a spa case study, which is continu-
T e one-year course includes four visits to the EHL campus (above) as well as six practical days within a spa environment
ally worked on throughout the course. T e Spa Management Case Project requires stu- dents to put what they have learned in class into practice in a real-life situation. It is a measure of their practical learning and abil- ity development. T e topic and content of the project are chosen by each participant and then approved by both the organisa- tion where the participants are assigned and EHL’s Academic Review Board. Within each project, attendees must analyse business issues and develop appropriate solutions. During the course year, they are also given opportunities to test their solutions. T e results of this project are an added bonus for the spa/company sponsoring the project.
Read Spa Business online
spabusiness.com / digital 53
PHOTO: F. SCHENK. ©ECOLE HÔTELIÈRE DE LAUSANNE
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