TRAINING
Half-way into a term, the students present
the progress of their project to an elite indus- try and academic panel which is consists of coaches and experts with an academic back- ground and others coming directly from the industry, such as Martha Wiedemann, well- ness advisor at Badrutt’s Palace in St Moritz and Sophie Meusnier, Givenchy spa manager at Le Mirador Kempinski, Mont Pèlerin.
WHO BACKS IT?
T e Lausanne Executive Education (LEE) is responsible for the spa programme. LEE is a subset of EHL, which is accredited by the University of Applied Sciences of Western Switzerland (HES-SO) and the New Eng- land Association of Schools and Colleges (NEASC). LEE is also supported by the Swiss Hotels Association – Hotelleriesuisse. However, this particular programme is the fi rst of its kind and as it is classifi ed as exec- utive education space, it does not require specifi c accreditation.
WHO’S WHO?
T e programme is staff ed by EHL faculty members, LHC consultants and external experts. All the LEE activities and pro- grammes are supervised by Alexia Muteke Ceppi, who is a consultant in international and hospitality education. Guendalina Gennari Curlo, who heads up
the spa management programme, is an asso- ciate at LHC and delivers LEE courses that relate to luxury business and protocols. She also works on consulting mandates, princi-
pally in the marketing of deluxe real-estate projects in Switzerland. Gennari Curlo joined LHC in January 2010 as an intern, and holds a Bachelors in Foreign Trade and a MBA from the Università degli Studi di Torino in Italy. She also has experience in marketing, especially branding and commu- nication in luxury management. Other key people involved with the spa
programme include: Ines Klemm, professor of Hospitality Concepts and Interior Design
54 Read Spa Business online
spabusiness.com / digital
“All LEE graduates will join the EHL alumni network, giving them
access to one of the most powerful professional networks within the hospitality sector”
Students (leſt ) gain hands-on experience via industry partners such as the Beau-Rivage Palace (above) with its Cinq Mondes spa
at EHL; André Mack, director of LHC; Debra Adams, managing director and head trainer at Arena 4 Finance Ltd, UK; Verena Las- vigne-Fox, spa director at the Four Seasons Hotel George V, France; Nicolas Graf, pro- fessor, ESSEC Business School, France and visiting professor at EHL; and Sofi a Brandao, corporate director of sales, marketing and spa at Aquapura Hotels, Portugal.
THE STORY SO FAR
T ere are two intakes a year: in February and in October. T e enrolment structure fi ts within LEE’s philosophy of enrolling small groups for explicit and tacit learning. The programme’s first intake enrolled
three students, from the UAE, US and Bel- gium, who met the establishment’s high selection standards.
WHAT’S NEXT?
T e aim is to attract eight to 10 students for each future intake, although selection standards will remain a key priority. As the programme is less than a year old, it will be stabilised and developed over time to incorporate modules refl ecting the changing trends and developments in the spa industry. LHC will also continue to grant a scholar- ship for the spa management programme, which will be presented at the Global Spa Summit in Bali this May. ●
SPA BUSINESS 1 2011 ©Cybertrek 2011
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