editor’s letter Seduced by beauty
profits and growth. According to SRI’s 2010 report, Spas & the Global Wellness Market: Synergies & Opportunities it represents a us$679bn (€501bn, £424bn) market annually. The sheer scale of the opportunity
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has caught the eye of investors – particularly because the market has ridden out the recession so well. Now all sorts of companies are
piling into the sector – and from the most unexpected directions. This month UK food retailing giant
Tesco announced it has successfully piloted in-store hair and beauty services and intends to begin a rollout to test the concept, with up to 70 sites being launched in the next year and more to follow. Customers will be able to get “great value, high quality
services from manicures to full waxing and styling” at their local supermarket along with their groceries. Beauty services are also launching at motorway service
stations and airports and it’s likely we’ll see more businesses with suitable existing infrastructure and large footfalls considering adding a beauty offer. In this issue of Spa Business we discuss the opportunities
which exist for spas to join this race for the beauty dollar (see page 20) and the challenges of doing so. T ere are some in the industry who feel that spa and beauty
are antagonistic and the way the industries are structured certainly reinforces the diff erences, with spa and beauty having separate trade associations, qualifi cations and events. Indeed, in some respects spas were created as a reaction against the original ‘beauty salon’, with a philosophy of creating
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he be aut y ma rket has hit the headlines recently, with operators announcing record
Perhaps spas needed to distance themselves from the beauty market to establish spa as a discipline in its own right, but now the time is right for the two markets to re-bond on an equal footing
holistic journeys which are fulfulling physically, emotionally and spiritually – something that’s diffi cult to do with a leg wax. However, done thoughtfully, spas and beauty can
integrate – to everyone’s benefit. And with the drive for spas to improve both their profitability and their yield, beauty has to be part of the equation. Right on trend, Steiner – owner of Elemis and Mandara
– which acquired the Bliss beauty brand a year ago, is launching a new offer enabling other operators who want to ‘Blissify’ their spas to take on a package of seven beauty treatments called The Best of Bliss, supported by products, training and ‘Bliss in a Box’ retailing backup. Perhaps spas needed to distance themselves from the
beauty market to establish spa as a discipline in its own right, but now the time is right for the two markets to rebond on an equal footing.
Liz Terry, Editor
lizterry@leisuremedia.com twitter: elizterry
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