information files for the brand, and conducted exten- sive scientific trials, while Dr John Hopkins, another leading scientist based in London, carried out toxi- cology tests to ensure the products are 100 per cent toxin-free and ready for the market.


How natural and sustainable are your products?


When I was developing the range, I was very inspired by Te Green Beauty Guide by Julie Gabriel, which really opened my eyes. None of our products contain any potentially harmful, synthetic chemicals, such as parabens, formaldehyde-based preservatives, sulphate-based detergents, or artificial enhancers, dyes or fragrances. We only buy ingredients that have either been organically grown on local farms or wild-harvested in a sustainable way. We also strive to make our packaging as environmentally friendly as possible, using only bio- degradable or recyclable materials, such as wood and glass.


How much of a focus is fair trade?


It’s very important – we’re committed to promoting the develop- ment of Africa and empowering local farmers, and we work very closely with local communities. We’ve just applied for Fair Trade certification through the Fair Trade Foundation in the Netherlands, and will be working towards achieving that this year.


What kind of treatments do you offer?


We offer a vast range of signature treatments, but our priority is to create a menu that meets the client’s needs. For operators with a holistic focus, we might recommend an energy treatment linked to the body’s chakras, while for those who want something simpler, we’ll concentrate on treatments using established techniques. However, all our signature treatments begin the same way, with the African Foot Cleanse, which combines a traditional foot-cleansing


SPA BUSINESS 1 2011 ©Cybertrek 2011 What’s your training philosophy?


Te people we train are the ambassadors of our brand, and we believe you can’t give to other people if you don’t look aſter yourself. So as well as the usual product and treatment training, we’ve created a short programme of yogic breathing and meditation to help our ther- apists clear their energy when they arrive at work, and we encourage them to repeat it when they get home, too. We help them take care of themselves so they can give more of themselves to the client.


What’s next for Healing Earth?


We’ve just launched a green hotel amenity range and we’re develop- ing some new accessories to complement our African concept. On the research and development side, we’re running a pilot


project with one of our partner farms to produce ingredients using biodynamic methods – a sustainable approach to farming that’s strongly influenced by the rhythms of the sun, moon and planets. We’re also researching the energetic properties of different indig- enous African stones, such as amethyst and quartz, with a view to incorporating this into our product development. Another priority is widening our distribution network. We already


work with many top spas in South Africa and Namibia, we have dis- tributors in Germany, the Benelux countries and the US, and we’re about to sign a contract with a distributor in Russia and the Middle East. On the consulting side, we’re setting up a unique green spa in the Winelands, as well as working on several exciting developments in Mozambique, so we’re feeling very positive about the future. l


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Healing Earth’s two main product ranges are Pinotage Vinotherapy and Earth Soul


ritual with a short reflexology test and consultation. Tis really helps the therapist and client to connect before the treatment begins, in a way that simply isn’t possible in a typical consultation, where the therapist just sits in front of the client and fills out a questionnaire.


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