Te in-house medical team comprises six specialist doctors, picked for their skills in areas such as integrated medicine, preventative healthcare, ageing management and psychology


believe we have everything we need to make a difference in the market.”


MEDICAL APPROACH LWRM’s mission statement is ‘live better, live longer’: derived from Chauchard’s healthy liv- ing programme of the same name, which he operates at his clinics. With Chauchard’s bless- ing and consultation, LWRM took this concept and wrapped it up in a luxury resort setting along with a spa and gourmet restaurant. What gives it a particular edge, however,


is its medical approach to wellness. Tere are 18 spa packages available and while there are ample à la carte treatments and relaxa- tion/beauty programmes, LWRM’s USP is its eight preventative healthcare packages, which help clients “grow older with vitality and wellbeing”. Tese range from the three- day Basic Evaluation, which costs €1,858 (us$2,500, £1,550), to the 15-day Fast Slim- ming & Detox priced at €5,463 (us$7,400, £4,600) and the €11,181 (us$15,150, £9,400), 30-day Total Ageing Management package. Tere are five stages within these health-


care programmes, the first – and most important – is a series of biochemical, bio- physical and medical evaluations. Blood and urine samples are taken and sent off to a lab- oratory in Barcelona (with results returned in 48 hours). An electromagnetic machine is used to check if there are any imbalances in the body – looking at the endocrine, nerv- ous, digestive and lymphatic systems as well as organ function, the immune system and


SPA BUSINESS 1 2011 ©Cybertrek 2011


infections. On top of this is a nutritional assessment, a stress evaluation by a psychologist and checks on BMI, percentages of water, fat and muscle in the body, fitness and energy levels and cir- culation/blood pressure. Malheiro says: “Our biochem-


“Our biochemical testing is far


ical testing is far more complex than other spas – we sometimes run 200 tests per client.” Tis, she explains, shows just how sci- entific the offering is. “In terms of ‘detoxing’, we do what other spas claim to do because we have all the tools.” Te second stage of a healthcare package


more complex than other spas – we sometimes run 200 tests per client... In terms of detoxing, we do what other spas claim to do because we have all the tools”


is to discuss the results with clients. Next comes a tailor-made programme which can encompass a nutritional plan and various activities, relaxation and aesthetic treatments, on-site educational workshops, fitness classes and other relevant therapies. Ten there’s the delivery – from an in-house medical team of six specialist doctors who have been hand- picked by Malheiro for skills in integrated medicine, preventative healthcare, ageing management, nutrition and psychology. Te overall aim is to give guests a greater


understanding about the body and making healthy choices. Sales and marketing direc- tor Cristina Ventura says: “We provide a greater quality of life: with our treatments, but most especially through what we teach and what our guests takeaway with them.” Te final stage of a healthcare programme


is the ‘follow up’. Just because a guest leaves, it doesn’t mean the experience is over: the team at LWRM provide phone and email consultations and organise a return visit if necessary (for an additional cost).


AT ONE WITH NATURE Another selling feature of LWRM is its loca- tion and eco-friendliness. Monchique enjoys an unpolluted microclimate and from a mar- keting perspective has the benefit of a long association with wellness, thanks to the nat- ural thermal waters of the nearby village of Caldas de Monchique. And much has been done in the resort to emphasise nature. Local stone such as sienito and xisto has


been used in the construction, which was overseen by Portuguese designers Focus Group, as well as sustainably sourced Bra- zilian wood called sucupira. Even the colour palette is predominately natural and under- stated: greens, greys, browns and whites.


Read Spa Business online spabusiness.com / digital 49


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