Guests are guided around the Oriental Bathing Experience by a personal therapist
so they offered me my MD’s position.” She also sits on the main board as an executive director, alongside chairman Steve Brown, non-executive marketing director Angela Horsman and three other directors. Coming up with the Lifehouse concept
was very much a team effort. Te directors of Tangram Leisure Ltd, Lifehouse’s owning company (see p38), wanted fitness and an Asian spa touch while Horsman, who came from SAGA, specialised in package holidays: there are a selection of themed breaks from
‘dance factor’ and healthy eating ones to fit- ness boot camps. Hawkins says: “For the last eight years I’ve
worked on spas in Asia, the US and Europe and visited them as a consumer too, so I also had my own ideas of what spa and fitness is and how to bring them together with the food element. But we also knew we needed specialists to help us. “We love partnerships and picking peo-
ple that we had chemistry with was always part of the critique.” Such partners include architects and designers Te Manser Prac- tice, which is renowned for its innovation and the product house Babor which is Life- house’s exclusive skincare and make-up supplier. “We had a lot of big beauty brands present to us,” says Hawkins, “but Babor said they would tailor make a menu that would work for us rather than trying to get the big- gest opening order possible.”
SPA BUSINESS 1 2011 ©Cybertrek 2011 LIFEHOUSE SUPPLIERS
Te equipment and product sup- pliers at Lifehouse include: Aveda (haircare), Babor, Emeyu (teas), Fash- ionizer Spa (uniforms), Inner Balance (massage chairs) Jessica (nailcare), Matrix (fitness equipment), Neom Luxury Organic, Oakworks, Ojmar (locker locks), Penguin Pools, Pre- mier Soſtware, Safe Space (lockers) and Schletterer Spa and Wellness
BEST IN CLASS
Hawkins has put together a top team to help her run Lifehouse, from a life coach, spiritual coach, executive chef and fitness expert – who everyone has nothing but praise for – to ex-Chiva Som naturopath Sue Davis. “Tey’re the best in class because I want a best in class proposition,” she says. Davis, Lifehouse’s health and wellness
manager, came on board seven months before the launch and was heavily involved in creating the wellness menu which includes therapies such as acupuncture, kinesiology, physiotherapy, reflexology and reiki. “I drew up an A-Z list of alternative therapies and I picked a varied selection of physical and spiritual treatments,” says Davis. “But the most important thing was that every ther-
Facilities include plunge pools and heat experiences, as well as 35 treatment rooms
apist had to be credible, not someone who’s just done a weekend workshop.” Davis’s team includes four wellness con-
sultants – all ex-nurses who have another string to their bow like polarity therapy, cra- nial-sacral therapy or meditation – and an array of alternative practitioners who work on a part-time or self-employed basis. Every guest at Lifehouse is sent a health questionnaire and if certain issues such as
Read Spa Business online
spabusiness.com / digital 37
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