MEDICAL SPA
Much has been done to make the resort eco-friendly, including the use of huge glass windows to let in light and save electricity Live Better, Live Longer D
r Chauchard has worked in the fi eld of anti-ageing and pre- ventative medicine for over
30 years. It’s his belief that “we can really improve our quality of life through a systematic approach to preventative medicine” and that if treated correctly, all people should be able to live to 120. Chauchard set up his fi rst anti-age-
ing clinic La Clinique de Paris in France in 1982 and since then has opened 16 clinics across the world – from London and Spain to Qatar, China and Japan
– under the La Clinique de Paris Inter- national (LCDPI) brand. His clinics focus on the healthy pro- gramme – Live Better, Live Longer – which is based on 10 points: •measure, testing and monitoring ageing varia- bles in the body; •detox; •absorb, looking at the optimal function of the intestines; •rebalance, focusing on the immune system; •nutrition; •relaxation; •exer- cise; •happiness; •sleep; and •breathing.
In addition, he’s
Anti-ageing expert Dr Claude Chauchard
developed an anti- ageing skincare line as well as a range for in-spa use such as wraps, muds, seaweed and salt scrubs.
Huge glass walls and skylights are designed to allow as much natural light in as possible. But it’s not just about looks. Built into the hillside, LWRM has been designed to mini- mise impact on its surroundings (83 per cent of which is protected). Eff orts are made to be ecologically conscious; large windows mean less need for electric lighting during the day, rainwater is collected and used in landscap- ing and solar panels on the roof will provide 65 per cent of the resort’s water heating.
GROWING BUSINESS Despite tough economic times, LWRM has been well received so far: especially when it comes to real estate. Under its condo- hotel system, property owners combine usage with income generation in a free- hold ownership. At the time of opening, 50 per cent of the suites had already been sold to investors, with a minimum of €300,000 (us$406,450, £252,300) required per unit. In terms of visitors, the target market
includes those from the UK, Germany, Spain, Angola, Portugal, the Benelux coun- tries, Scandinavia and Canada. What the spa brings to the resort is a strong mar- keting edge and a chance to attract market segments – from wellness lovers, nature lov- ers and walkers, couples and high-powered businesses executives – all year round with- out being restricted by holiday seasons. As the medical spa is the star attraction,
it’s capture rate is high – it is reported that each resort guest has at least one treatment independent of those which are included as part of a package. T e most popular pack- ages are Side by Side for couples and Escape to Serenity – both of which are focused
50 Read Spa Business online
spabusiness.com / digital
Each guest has at least one extra treatment on top of those included in spa packages
on relaxation and wellness. The take up of health prevention programmes so far has been slower due to their specialised nature. T e resort is hoping that numbers will increase by word of mouth recommen- dations and testimonials. In the long-term, the Longevity Group
and Dr Chauchard aim to develop more medical spas together in Portugal and beyond. T ey expect to announce their sec- ond project later this year. ● Charlotte Senior fl ew from London Gat-
wick to Faro, Portugal, with Monarch Airlines:
www.monarch.co.uk
SPA BUSINESS 1 2011 ©Cybertrek 2011
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