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in this issue


Marriott’s Sharilyn Abbajay, p24


An update on spa residential developments worldwide, p30


Herb House spa, UK, p40


5|Editor’s letter: Seduced by beauty Liz Terry on the spa industry branching out


12|Letters Spa operators need to act urgently to protect the natural health industry


14|News New spa brands Steiner and Marriott; a jungle spa in Panama; and an inaugural spa association for Russia


20|Everyone’s talking about: The race for beauty More spas are turning to the lucrative beauty market to build profi ts and volume, but competition is fi erce. We look at the trends and ask whether spa and beauty can really work together


Longevity Wellness Resort, Portugal, p48


24|Interview: Sharilyn Abbajay T e new vice-president of global spas and retail for Marriott shares her plans for new spas and creating consistency as the hotel group repositions itself as a lifestyle brand


30|Investigation: Realty check Rhianon Howells talks to leading operators to get an up to date view of what’s happening in the spa living sector following the fi nancial crisis and where its headed in the future


36|UK focus: Playtime Lifehouse, a new £30m destination spa has a fun approach to wellness and has been welcomed by the local community with open arms


8 Read Spa Business online spabusiness.com / digital


40|UK focus: Forest retreat Magali Robathan visits Herb House, a natural, organic and very British country house hotel spa


42|Sky-high ambitions A Nordic style day spa in Canada has turned hydrothermal facilities into a money spinner and is ready for a national rollout. Andrea Jezovit reports


46|Mystery shopper: Shibui Spa Is Robert De Niro’s New York spa a star in the making? Wendy Bosalavage goes undercover to fi nd out


48|Quality of life Charlotte Greenwood takes at look at Portugal’s fi rst medical, anti-ageing spa at the Longevity Wellness Resort


SPA BUSINESS 1 2011 ©Cybertrek 2011


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