2010 Rep & Distributor Review
“The majority of the sales that we have made have been to cater for an increase in capacity, but with an eye for a platform that can handle future technologies.”
Blakell Europlacer Ltd.
europlacer.com
Blakell Europlacer Ltd. Covering the United Kingdom
How is business in your territory and how do you see the market performing in 2011? Business in 2010 has been better than was expected at the end of 2009 when budgets were being cautiously put into place. We should close this year nearly double that of 2009 in the UK with around 11 iineo machines sold. We feel that this represents a healthy market share for the total number of machines that have been sold during 2009 in the UK. Our sales of Speedprint stencil printers (a product for which, like the Europlacer pick-and-place machines, we are the OEM) also have been excellent in the UK, and we have shown strong growth. Our other distribution products have done well, with a number of full line installations (from printing, placing, reflow and onto AOI) having been supplied in 2010.
Lines: Europlacer, Speedprint, Saki, EUN-IL, ZIPATEC, R&D, Evest, TSM, ASC International, Aegis, Datapaq, RED-E-SET, HEXI, Targan Magnus HD
What new technologies have you seen emerging in your territory? There have not been many new technologies that we have come across, although requests around POP have grown. The majority of the sales that we have made have been to cater for an increase in capacity, but with an eye for a platform that can handle future technologies (such as the Europlacer iineo machine).
“Companies are enhancing their profitability by training their employees to do the best quality work with minimal scrap.”
Circuit Technology
circuittechnology.com
How is business in your territory and how do you see the market performing in 2011? Most of our customers have been very busy throughout the whole year. However, that has not directly translated to new equipment sales as would be expected. My customer base is primarily small to midsized EMS companies with active owners. They are all cautiously optimistic but very unsure of the general economic situation. Between soaring deficits, uncertain tax law changes and high unemployment, they are understandably cautious about investing in more capacity. This is unfortunate because not only is it a buyer’s market, interest rates are also very favorable for investing now. Having said that, I did have several customers invest in new equipment in Q4. For 2011, I see more of the same: cautious optimism with customers only investing in new equipment when they are totally confident their business will sustain. Another side of our business is IPC training, which has been steady and strong all year. It seems companies are enhancing their profitability by training their employees to do the best quality work with minimal scrap.
Circuit Technology Covering North Carolina, South Carolina, Tennessee, Alabama, Georgia, Mississippi and Florida
Lines: JUKI, Speedline Technologies, PACE, SPEA, Simplimatic Automation, YESTech, Cogiscan, ECD, Eubanks, Aqueous Technologies, CABI, Loctite, Multicore, Excelta, StaticWorx, South Tek Systems, IPC Training Center, HEPCO, MICROCARE, CCI, Botron, MEIJI Techno, MET
What new technologies have you seen emerging in your territory? I see LED technology exploding. Almost all of my customers are talking about it, and several are building LED assemblies. Most are in the prototype phase, but some are in high volume production. There are some very unique challenges with building LED assemblies, which makes it a great opportunity for CTI to help the customers solve those problems.
www.globalsmt.net
Global SMT & Packaging – Celebrating 10 Years – December 2010 – 29
Andy Jones
Bob Doetzer
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