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THE WEIRS TIMES, Thursday, October 28, 2010


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HOME THEATER EXPERTS’ KEITH SEARLE BRINGS 23 YEARS OF EXPERIENCE TO EACH PROFESSIONAL INSTALLATION


The Funspot Fami ly


Entertainment Center in Weirs Beach, the largest arcade in the world, just got a little bigger. If you’re familiar with Funspot’s D.A. Long Tav- ern you know about its cozy atmosphere and its excellent service but you also know it wasn’t the greatest place to watch your favorite sporting event. The small screen televisions behind the bar made it a bit hard to keep a good eye on the action. But that’s all changed. The addition of two new


42-inch, high definition plasma TVs from Baron’s Major Brands have put the finishing touch into what may now be one of the best meeting places in the Lakes Region. On October 7th, Keith


Searle, of Home Theater Experts in Gilford, in- stalled the new additions to the D.A. Long Tavern, just in time for the final few games of the Base- ball Championship series and, more importantly, in plenty of time for the next New England Patriot’s game and the rest of the football season. Searle has been profes- sionally installing televi- sion and home entertain- ment centers for Baron’s Major Brands in south- ern New Hampshire and Northern Massachusetts as well as for Greenlaw’s Music in Laconia. He’s also been custom install- ing the same for clients around the area with his own personal touch. “I meet with the clients,


assess their needs and make suggestions,” said Searle. “Then I build them the home entertainment system they want.” Searle is no newcom-


er to the business. He went into business with Belknap Antenna Service in 1988. Those were the days of the giant satellite dishes on rooftops. “I eventually adapted the


business and went into DirectTV,” said Searle. As technology changed,


Keith Searle recently installed the new 42-inch plasma TVs from Baron’s Major Brands at Funspot. His expertise is in complete home theater installation.


DAVID LAWTON PHOTO


so did Keith’s approach to business. “The biggest part of my business today is design- ing and installing whole house custom systems,” says Searle. Each room in the home,


including outdoor living spaces, are set up with independent audio and visual capabilities. “After twenty-eight years


in the business, I’ve done hundreds of installs for customers in the Lakes


Region ,” says Searle. Keith also makes sure to


keep up with the latest in- novations and trends. Televisions and DVD


players that are also Inter- net ready are a very popu- lar item this year,” says Searle. “They make it eas- ier to hook into systems like Netflix and broadcast movies, download online.” right onto your television. Still, even with the con-


stant changes in tech- nology in the field, Keith realizes that the number one thing that will never change is that customers expect great service. “This new technology


can be a bit overwhelm- ing for some people,” says Searle. “My goal is to make it as easy as possible for them to work through the ever changing maze of technology.” A great example of this


can be realized by any- one who has upgraded their entertainment sys- tem over the years finding themselves with two or three remotes to control everything, which can be a bit daunting. “I get my customers set


up with universal remotes and explain it all to them


See SEARLE on 42


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