www.swimmingpoolnews.co.uk THE POOL PA THE POOL, SPA A & LIFEST ST A & LIFE TYLE SHOW SPATEX SALES LINE
If you are interested in exhibiting, call the SPATEX 2011 sales line on 01264 358558 for stand bookings.
A budget stand costs as little as £704 excluding VAT for a shell stand with carpet, table and chairs provided.
NEW VISITOR PR DRIVE HEADS UP BRIGHTON EVENT
SPATEX organisers are to invest in a bigger and better co-ordinated PR campaign in the build up to the three day Brighton show next February with the key objective to get more and new visitors. The more aggressive campaign is a key development for the event with organisers now going flat out to increase the attendance for the specialist industry show.
PR is being seen as a key factor in selling the benefits of the show to the trade and also to the interested consumer. The number of consumers who attended the new style Pool Spa and Lifestyle show showed an increase in 2010 but it’s hoped to deliver more consumers next year who want to learn more about buying or investing in a pool or hot tub. Local newspapers and television will be the focus for the consumer visitor competitions which will include a hot tub being given away. National newspaper and magazine campaigns will run over a wider area than before to tempt visitors to Brighton.
The PR campaign for the show is to be a joint effort between BOTTLE PR, the agency working with BSPF to raise the industry profile and Go Publishing Ltd, publishers of SPN.
Show organiser Michele Bridle said: “With bookings well up on this time last year – all indications are for a sell out show. I am also very pleased to announce that for the first time the show will have the combined expertise of both BOTTLE PR and Go Publishing to ensure a greater national
ABOVE: Show Organiser Michele Bridle
awareness amongst all sectors of the wet leisure industry and general public. We are doing our utmost to get in more and new visitors.”
W
Pool&SpaIndustry OCT 2010 SPN BSPF PRESIDENT’S
WEEKEND 2010 Friday 1st – Sunday 3rd October
Tony Welsby and Carole Darbyshire would like to invite you to join them for Tony’s President’s Weekend at the ‘Barcelo Blackpool Imperial Hotel’.
The weekend promises to be one to remember, and will include entertainment provided by renowned singer Stephen Bayliss.
Blackpool offers a wealth of entertainment including the multi- award winning Alabama Showboat Cabaret Venue and the unique ‘Funny Girls Show Bar’.
With over 100 people already confirmed, this year’s event is not to be missed!
TOP COMPANIES RETURN AFTER A ‘YEAR OUT’
SPATEX 2011 is heading for a sell out – that’s the firm belief of show organiser Michele Bridle who says that stand sales for the show are up on this time last year – with new companies booking and many taking larger spaces.
New exhibitors will be at the show such as
Barrisol, the European stretched ceiling specialists. Procopi, the Kent based pool and spa equipment company have more than doubled their stand. There’s also a trend of returning companies such as Plastica, Cranbourne Stone and Golden Coast back after a year out.
COMMERCIAL CENTRE CONCEPT TO BE DEVELOPED
The ‘commercial centre’, the information hub for visitors attending SPATEX, is to be developed – after achieving a huge success at last year’s event.
The hub idea is now used at trade shows throughout Europe – a focal point where information is supplied by exhibitors. The centre is staffed by representatives from stands who help and advise visitors on what will be of most interest to them which in turn makes it easier for visitors to find their way around the exhibition halls.
It is a key link between visitors and exhibitors and over half the 2010 exhibitors that supply to the commercial sector contributed information on their products/services, as well as providing a nominated representative.
The Walkway will be further developed to be more user friendly to consumers and will continue on the theme of price comparison!
27
i FOR FURTHER INFORMATION
F SLIDAWAY ENCLOSURES ( 020 xxxx xxxxx :
www.slidaway.com
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