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Bandwagon continued from page 82
it’s just gone in a matter of a day or two. We think it will last for the whole year and for Christmas.” Sokoloff says that bandz came out in November and December of last year. It took about two months for the craze to catch on. “Now they trade them like trading cards. It’s working out to be a really strong item.”
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Bandz come in every color, including neon hues, with versions that are scented, sparkle, and (the most coveted) glow in the dark. Sokoloff reports more varieties are on the way. “In July they are coming
continued on page 86
NUEVOS PRODUCTOS Las Bandas que Han
Hecho Furor continuado de la página 82
“Este producto es como una moda pasajera de gran impacto”, destaca Jeff Sokoloff, mayorista y Presidente de Novelty Gift Company. “Apenas entra el envío, todas las semanas o cada diez días, desaparecen en solo uno o dos días. Creemos que durará todo el año y durante Navidad”. Sokoloff señala que las bandas se lanzaron en noviembre y diciembre del año anterior. Tardó aproximadamente dos meses para estar en boga. “Ahora las venden como tarjetas comerciales. Lo cierto es que se está convirtiendo en un producto fuerte”.
www.NewFashionSunglasses.com
84 August 2010
Las bandas vienen en todos los colores, incluso tonos fl uorescentes; algunas tienen esencias, brillo y, las más codiciadas, brillan en la oscuridad. Sokoloff informa que se comercializarán más variedades. “En junio se presentarán con brazaletes continúa en la página 86
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