Go Back to
www.FleaMarketZone.com Wholesaler of the Month
3 Vendors Profi t with Michelle & Scotts Wholesale Imports
“We try to make our
website as easy to use as possible and price the merchandise as cheaply
as possible... we prefer to stick to basics and give
good product, good service and a good price.”
those items, the company has put a lot of thought into its website, of which McMillin is the webmaster. “I have always been a computer geek, so we did digital catalogs and a website early on, but the Web business didn’t become really important until about fi ve or six years ago,” he says, looking at how the site has evolved. “Now around half of our business comes from the website.” The company can be found online at
www.wholesaleimport.com.
The company also uses the Internet to keep in touch with its customer base. “We try to make our website as easy to use as possible and price the merchandise as cheaply as possible. We don’t try to do dropshipping or free shipping as a policy, we prefer to stick to basics and give good product, good service and a good price. Loyal customers are sent coupons to be used on our website, but these are more of a customer rewards thing
Item#62251 Item#99065 Item#81579
rather than a business plan.” McMillin says that
dealers buying small quantities are very much welcome. “We cater to the smaller end of the customer spectrum. We have a lot of customers, and each
one of those customers typically only buys a couple of hundred dollars worth of stuff at a time. That fi ts the fl ea market vendor model very well.” The minimum purchase amount is $75 per order, according to the company website. A point based volume discount system is available.
McMillin thinks that the current economic climate presents advantages for the fl ea market industry. “We have seen increases in our business during this recession. We did see a slow down in the rate of growth for the last six months of 2009. But 2010 has been good,” McMillin says. “My thoughts are that you need to sell product that your customers can sell and make money on. That is our one driving idea.” ■
For more information: Michelle and Scott’s Wholesale Imports
4957 Summer Ave. Memphis, TN 38122 Tel.: 901-767-0838 Fax: 901-843-2498
Email:
scott@wholesaleimport.com Website:
www.wholesaleimport.com
Item#11079 102 August 2010 Item#81571 Item#92586 For The Best Service Say You Saw It In The Western Merchandiser
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