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Retail Profi ts continued from page 28
a matter of getting a full truckload of merchandise.”
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While large items, like furniture or grills, can be picked out in the loads when warehouse staff look at them, many items just can’t be identifi ed. “That’s the true beauty of it,” says Godnick. “A lot of the goods are just put into sealed boxes and then stacked up on the pallet. Since we don’t know what’s in those boxes, that ‘gold’ that could be in there is passed right through to our customers.” According to Grodnick, “The way our customers put it, every time a load pulls up to their dock doors and they unload it, it’s like Christmas. They have no idea what to expect, what will be in there, and continued on page 32
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Customers Tell Us These Plaques are practicaly RECESSION PROOF Since They Sell So Well!
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We are a new store in San Diego and the Wood Welcome Signs are selling like crazy! People love them and they get excited when they see
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5”x 10” in size
OVER 100 DOGS, CATS & HORSES!
Display contains 48 of the most common breeds
4 Of each = 192 units At $2.79 each = $535.68
CARACTERÍSTICA
Las Ofertas Estimulan las Ganancias de
los Minoristas continuado de la página 28
cuando el personal del almacén los examina, muchos objetos no pueden identifi carse. “Esa es la atracción del negocio”, enfatizó Godnick. “Muchas mercaderías se colocan en cajas selladas y se apilan en los palés. Como no controlamos el contenido de esas cajas, el ‘oro’ que podría haber allí pasa directamente al cliente”. “Según nuestros clientes, cada vez que aparece una carga en la puerta de sus plataformas de carga, parece Navidad. No tienen idea del contenido, de qué habrá en las cajas. Es emocionante cuando separan los palés y se acercan a ver”, sostuvo Grodnick.
continúa en la página 32
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Wooden Sports Team Plaques 5” x 10” Call for Your Team!
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