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FEATURE STORY Closeouts Jump Start
Retail Profi ts continued from page 20
Crazy Deals Wholesale. “I want people to think they are getting a crazy deal. It’s crazy how cheap this stuff is. That’s why I came up with that name. And I’ve got some pretty big clients who thought the name was catchy.” He understands the importance of price. “I don’t care how great you are; if you are double the price of the next guy, you’re probably not going to get the sale.” He has made that his business. “I supply truckloads of closeouts or discontinued or returned merchandise to independent retailers all over the country.” With 20 years of experience in wholesale, Peterson knows what customers these days want to buy. “Closeouts in general are still very
continued on page 27 CARACTERÍSTICA
Las Ofertas Estimulan las Ganancias de
los Minoristas continuado de la página 20
lo fundamental en este momento. La gente busca bienes necesarios: productos de papel, artículos de tocador, comida, ropa. Si cubre una necesidad, se vende sí o sí. Deben tenerlo”. Así ocurre con los artículos necesarios y costosos, como las camas. “Con respecto a los colchones, vendo bastantes y mi cliente los vende como loco. Son más baratos, porque vienen directamente de fábrica y se marcaron en el piso del camión o estaban en exhibición, pero esta persona los vende a la mitad de lo que cuestan nuevos. Eso sí que es admirable”.
Pero el precio no es todo. ¿Cuáles continúa en la página 27
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