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From Scents continued from page 108
product is a good one for the current times. “Perfumes are a necessity. People want to smell good no matter what the economy is like,” he says. “People are defi nitely out for bargains. We’re the cheapest online, so we’ve been successful. And I defi nitely see the economy improving. When it does pick up, we’ll be doing phenomenally; ten times better than we are now.” Nourollah is leading California Perfumes to new arenas. Having had success in the name brand side of the business, he is launching an off brand scents website. “This
NOVEDADES DE LA EMPRESA continued on page 112
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Las Fragancias continuado de la página 108
mercadería que nunca habrían vendido durante los años anteriores. Tenían que vender para cubrir los gastos”. El producto es ideal para esta época. “Los perfumes son una necesidad. A las personas les gusta tener un aroma agradable, sin importar la economía”, explicó. “Defi nitivamente, la gente busca ofertas. Como nuestros productos son los más baratos en línea, hemos tenido éxito. Sin dudas, veo que la economía está mejorando. Ni bien se recupere, nos irá fenomenal; diez veces mejor que nuestra situación actual”.
Nourollah lleva California Perfumes a nuevos entornos. La empresa ya tuvo éxito con la marca. Ahora Nourollah está lanzando un sitio web de fragancias que no son de marca. “Es algo nuevo”, señaló. “Presentamos el sitio hace
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