donation, but Coke sales increased 490 percent throughout the six weeks. The consumers linked their own values with those of Coca-Cola and as a result the company achieved greater profits. Here are a few factors to consider before jumping into a community relations program:
Examine the Need:
When approaching the idea of developing a community relations program, examine the need. ONE Will your business implement a program to take on the responsibility and follow through with commitments made to the community?
TWOWill the program help your business gain positive exposure in the local market?
Do Your Homework: Does the Program
Analyze: Expand:
One important step to launching a successful program is research. Businesses should conduct their own research into what causes are most valuable to their potential customers. Additionally, businesses should look into their communities to see that the cause matches what consumers in their region value the most. Usually, if carefully conducted, the causes match up.
Make Sense for the Brand? For example, an interior door replacement business donates doors to Habitat for Humanity, a children’s birthday party business supports special needs children, etc. Stay in tune with what your product and company can offer to the community. To make a program effective, it is important to focus on
the main objective – to provide a needed resource to the commu- nity. Here are a few tips to keeping a community relations program effective:
Continue to provide new ideas and tools that will help keep the relationship
alive and the community in tune with the cause. If the program begins to fizzle after a few tries, it may be time to re-evaluate the program to make it sharper.
Continue to reach out to a broader community. It is important to not
become stagnant and rely on one program or source to satisfy the needs of your program. Seek out other relationships that embrace the same values as your business to help build stronger brand loyalty in the community.
Priceless Results A key point to remember is that while connecting
your business with a cause might generate free publicity and boost sales along the way, neither of those factors should be the driving force behind your program. As a company that understands the importance of community relations outreach programs, we know how our efforts pay off for area residents and our business. u
CMIT Solutions of South Brevard
You manage your business ... we’ll manage your computers!
321.608.9037
www.cmitsolutions.com/sobrevard
Enjoy the benefits
of an onsite IT Department
“Without the full time costs”
• Increase revenue • Reduce costs
• Enhance network security • Increase productivity
Call for your free no-obligation technology assesment
1037 Pathfinder Way, Suite 100 • Rockledge, FL 32955
spacecoastbusiness.com JUNE2010[83
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100